Foreword Online

Ideas, information and industry news for collegiate retailers

How to Improve Your Digital Marketing

Posted by Joe Clarkin on 8/4/14 11:00 PM
Topics: social media, Marketing to Students

Digital marketing can be an intimidating thing to manage. With all of the different strategies and platforms, the people in charge of your digital marketing can be under a lot of stress. But in an article at Business2Community, author Justin Wilson has compiled just a few simple steps that can turn your digital marketing into a success. We've included an excerpt from Wilson's post below, but you can find the full post here.

Social Media: This is the part of digital marketing where you can show a bit of your personality, and interact with your audience in a way that you cannot on your website. My simple tip here is to complete your profile – add a photo, add your contact details, email address, web address, etc. You would be amazed at the number of business pages that I see without this basic info on it.

Search Engine Optimization: Of all of the elements of digital marketing, search engine optimisation is one that can get really technical! However, doing the basics is pretty easy. If you complete the meta data for all of your web pages, this will put you in a good position. Meta data is used by search engines to understand what a web page is all about, so make this as specific as you can. You should complete the meta title (this will appear in the tab of the browser which is displaying your page) and the meta description, which appears under your URL when your page appears on a search engine.

Email Marketing: One of the great things about email marketing is that you can very quickly work out whether your email campaign has worked – you can check your number of delivered emails, number of opened emails, number of clicks and so on. So, simply try sending your email campaigns at different times of the day, and different days of the week – over time, this will tell you the best time to send an email to your audience.

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