The holidays are almost here, and for college bookstores, that means that it's perhaps the busiest time of the year. In addition to all the things you have to do in your textbook department (buyback, shelve stocking, etc.), you have customers coming and going during all hours as they do their holiday shopping. So in order to make the most of the opportunity in front of you, you're going to need a solid plan. In this infographic from The Shelf (via Hubspot), they run through a number of ways your store can market itself and ultimately sell more stuff this month. Check it out, and let us know if it helps!