You can discover a lot of common ground when you have shared experiences with your customers. From favorite TV shows or movies, to a sports team's win (or loss!), finding a common interest can be the key in creating a devoted customer or cementing an existing relationship. Sometimes the simplest way to kick-start that connection is by making them laugh. Deborah Shane elaborates further for Small Business Trends; read the excerpt below and then check out the full article.
There are interactions in person and online where a fun and humorous roll and flow just happens. No forcing it, no awkwardness. It’s natural between some people and not others. When you think about the people you meet that you have that kind of chemistry or interaction with you remember them and smile.
So what’s funny in general that’s not controversial?
When it comes to jokes and a good sense of humor in business, the no religion, no politics, no sexuality is still a best practice.
Think about your real life and personal experiences that happen to all of us everyday. They are the human things that bond any of us, no matter what background we come from. We relate to each other because of them and laughing about them together is fun.
Have Any of These Things Happened to You?
Dropping your phone in the toilet.
Getting locked out of your car.
Spilling ketchup on your shirt during a business lunch.
Standing on the street in a business suit and having birds pick you as a target.
Having food on the side of your mouth or in your teeth.
Getting locked out of your house in your pajamas.
These, by the way, are all things that actually happened to me at one time or another. I assure you when I use these real life human experiences as conversation starters, it usually gets people involved – and laughing about them together is fun.
What are some of the appropriate, humorous, real life experiences that you could use as conversation starters at your next networking event?
I’m sure some of you are thinking, “Do you believe Deborah admitted she was the target of birds during work in a business suit?”
Yep, and I had to go home and change. True story.
How have you used humor to make a connection? Share your stories in the comments below.