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Let Your Customers Know You Love Them

Posted by Kate Seat on 3/18/15 2:45 AM
Topics: college store customer service, customer loyalty
So what if it's nearly a year until Valentine's Day rolls around again? Any time can be the perfect time to show your customers how much you appreciate them! These key points from an article by Melinda Emerson (featured on Huffington Post) inspired us to remix her list with a college-store spin:


1. Spread some love: Well, this one's easy. As Emerson says, "It seems silly, but when you take your focus away from selling and put it instead on giving (even if it's just giving customers something to look at), they'll want to come back." Coming up with an occasion to celebrate (a random holiday, a big game, or even a favorite decade), handing out some small treats, and overall, just giving your employees and customers an excuse to have a little fun will make the shopping experience that much more rewarding — and for very little effort!

Here's a little inspiration from some of our College Store Stories:

2. Send a heartfelt message: Saying thank you goes a long way! While something like a handwritten note is a lovely idea, it's not particularly practical in terms of reaching out to a large student body. Instead, you could post a message on Facebook, Twitter or Instagram, or even just take the time to get to know your regulars with a friendly chat. The key here, according to Emerson, is to keep the emphasis on your customers, and steer clear of a "sales-y" feel.

3. Offer incentive to come back: In addition to exceptional customer service, give 'em an extra reason to return! Special offers, coupons or a loyalty program will give your customers an added reason to stop by again soon.

4. Ask them what they want: Emerson advises sending out a short survey as an easy way to do some product research. You could ask your customers what they like or dislike in your current inventory, what items they might like to see in the future, and even test the waters for future services you may offer. In addition to the customer survey, your student staff members are also a great resource to find out what's trending.
  • During our Bookstores without Barriers webinar series, our panelists shared their techniques for tapping into what their customers were thinking. Check it out here.
How do you let your customers know that you appreciate them? Let us know in the comments and we'll feature you in a future College Store Story!

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