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Ideas, information and industry news for collegiate retailers

Pinning Leads to Winning (Sales)

Posted by Kate Seat on 9/11/14 11:00 PM
Topics: social media, college retail

Does your store have a Pinterest account? Creating boards for special events like sales, parties and contests can help spread the word and increase traffic. Pinterest is also ideal for highlighting new merchandise in an eye-catching way! To get you started, we've selected the following excerpt from a post by Sujan Patel, originally featured on Small Business Trends. Get pinning!


There are 53 million unique monthly Pinterest users in the United States. Forbes reports that about 22 percent of all Americans are Pinterest users, ahead of Twitter at 19 percent and about equal to LinkedIn.

When it comes to marketing on Pinterest, many businesses are stuck and don’t know where to start. Here are a few quick tips that can get you started on using Pinterest for business and take the intimidation out of Pinterest marketing.

Cover Image

Choose a cohesive cover image for all your boards, with the board title on the image.


You can pin gifs and videos, as well as regular images. Be sure to do all three for a good variety. Pin and repin regularly (at least 1-2 times per week).


Be really specific with your boards and include clear titles. For instance, boards like “Delicious Desserts” and “Easy Supper Ideas” will usually do better than one board called “Recipes.”


Make sure all your board and pin categories are correct so they can be found easily when users are browsing.


You can use hashtags on Pinterest. Make sure you only use 2-3 max per pin and keep to keywords, not made up words, like #reallygoodideaforsummer.


Display Your Store Culture

Have a board that shares images from your store or school events to humanize your business and its employees.

Pin It Button

Install the Pin It button on all your eCommerce pages to make sharing as easy as possible.

Pin Infographics and Charts

Studies have shown that the more space a pin takes up the more likely it is to get pinned. So look for infographics or useful (and colorful) charts you can pin.

Display Pinterest on Your Website

Add a Pinterest follow button and profile widget to your website, either in the sidebar or footer.

Respond and Engage

Make sure you respond to comments and questions on your pins. You can @ tag usernames in comments, like Twitter and Facebook.

When making new boards, make sure you pin at least 10 images at once so it looks filled up on your profile. 5 is the absolute minimum.

Have you checked out MBS on Pinterest?

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