Foreword Online

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Pointers for Posting to Get More Clicks

Posted by Kate Seat on 6/11/14 11:00 PM
Topics: social media

The following excerpt is from an article by Michelle Hummel, CEO of Web Strategy Plus, posted on Business 2 Community.

While converting social media users into customers requires more than a single click, getting them to engage with the content you share and produce is an important step. Since the right approach to posting can have a huge impact on the results you see from social marketing, let’s cover some different social media posting ideas that have proven to be very effective:

Quality Rules

There’s no reason to drown your followers with updates. Instead of feeling like you always have to be in front of them, focus on sharing the absolute best content possible. By really thinking about every piece that you share, you can ensure that people are truly excited whenever they see a new update from you.

People Love Images

This applies to all the major social networks. Since people like sharing images a lot, make it a priority to create or find great ones to share.

Curate Existing Content

Although creating killer content is a great strategy, not everything you share has to be made from scratch. Because there’s so much online, you can really pique people’s interest by taking the time do so something like adding real value by curating a collection that contains lots of actionable information in a format that’s easy to digest.

Always Think of Sharing

Even when you’re not on a social site, if you’re doing something online, try to think if there’s a way to create any type of social tie-in that will get people interested.

Limit Self-Promotion

Although it sounds counterintuitive, the less you promote your own business and instead focus on providing real value, the more you’ll ultimately attract engaged followers who can actually turn into leads or customers.

Get Creative

There’s no reason to be afraid of experimenting and trying something new. Since you’ll be able to analyze its effectiveness, the worst case is a certain type of content doesn’t catch on. If that happens, you can simply cross it off your list of things to try.

Really Understand Social

It’s important to remember that there’s no substitute for spending time on social media and seeing for yourself what type of content people are engaging with on a daily basis.


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