Foreword Online

Ideas, information and industry news for collegiate retailers

Promote Your Store's Apparel on College Colors Day!

Posted by admin on 7/15/12 11:00 PM
Topics: back to college, college retail, college store stories, merchandising

MBS Foreword Online - College Colors DayThe 7th annual College Colors Day, an event dedicated to promoting the traditions and spirit that make the college experience great, is just around the corner! Is your store planning to participate? Celebrated August 31 of this year, the event encourages people across America to wear apparel from their favorite college or university throughout the day.

Since its inception in 2005, College Colors Day has grown rapidly across the country with thousands of organizations and millions of individuals participating annually. Because it coincides with back-to-school and the kick-off of intercollegiate athletics, it’s a great way to promote your store’s apparel and create awareness of all that you have to offer! Ensure your school shows its true spirit by promoting it early!

Need ideas on how to participate? Check a few that we came up with:

•Encourage students, faculty, and even community members to show their pride by snapping a picture in their spirit wear and posting it to your Facebook page. Then, enter all participants in a drawing to win a store gift card or team spirit package!

•Partner with local restaurants to host a Team Spirit Tailgate Party outside your store, with free food for all those who wear logoed apparel to the event. Play your school’s Fight Song or other fun tunes to create a festive atmosphere!

•Offer a discount on all logoed apparel in store to celebrate the day.

•See who has the most spirit – host a College Colors Costume Contest!

•Partner with other departments on campus to see who can get the most faculty members to dress in college colors. Award the winning group of staff members with a gift card to your store!

The College Colors Day website offers other ways you can get involved in the celebration, too. How is your store planning to participate? Share your own plans and ideas on our Facebook Page!

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