Knowing what you should post on social media is one thing, but recognizing what content your audience won't be interested in is just as important. Over at Hootsuite's blog, they've compiled a list of five helpful questions to ask yourself (or whomever does your social media posting) before they send something out to the masses. You can find the full article here, but we've included an infographic and short excerpt from the article below:
Is the format of this post optimized for the social network I’ve selected?
Once you’ve chosen the right network for the content of the post, display it in the best way possible. Take a look at the format: are you sticking to the optimal word count? Is it possible to include visual media, such as a high-resolution photo or a Vine video, to better illustrate the information contained in the post? Does my post include hashtags for greater visibility? Adding more assets to your post will not only make it more shareable for your audience, but also increase its value; which, as we have established earlier, is the key factor.
Does the quality of assets match the standards of my social media presence?
To make sure every part of your social media messaging contributes to the overarching goal of your social media strategy, all of its components should be held to the same high standards as the information it conveys. For example, while Tweets with photos give a boost to engagement rates, ask yourself whether the photo will add to the audience’s interest in the post. If you want to invest in social video to increase your presence on channels like YouTube and Facebook, choose subjects that lend themselves to a video explanation, instead of wasting your resources on something that will struggle to get views.