Gearing your store up to celebrate the spookiest of holidays is possible for virtually any budget. And it's worth it: the National Retail Federation estimates spending for Halloween this year will be around $7.4 billion. So what are some ways to use the spirit of Halloween to help boost sales all month long? Check out these great suggestions by Shannon Willoby, from Scott's Marketplace.
- Give out candy-filled trick-or-treat bags for the month of October. Buy small bags and fill them with a coupon and a few pieces of candy each. You can also give out a code word (“Trick or treat,” “Boo!” etc.) on various social media sites like Facebook and Twitter that customers will need to say when they come in to get their goody bag.
- Create themed bundles. Regardless of what you sell, you can cash in on the spirit of October by bundling some of your products together and giving them fun names. For example, if you sell food items, put some complementary items together and call it your “Zombie Apocalypse Survivor Kit.” If you sell jewelry, put a few of your bestsellers together and call it the “Halloween Hottie” bundle.
- Hold flash sales throughout the month. Tweet/Facebook/email out the information on your flash sale, which would normally be for a very limited amount of time that same day. For example: Hurry! Today only between the hours of 4 and 6 p.m., MST, get 31 percent off our entire line of products. Use code 31OFF.
- Create Halloween-themed social media posts. While staying relevant to what you sell, try to mix in some fun, Halloween-themed posts. Make it fun and interactive to encourage more followers to engage with you.
- Decorate your store. Your storefront window is the perfect place for a holiday display and a great opportunity to showcase any October specials you’re having. The interior of your store is also fair game. Whether it’s cobwebs and spiders or black cats and pumpkins, getting into the spirit of October can give your store a fun and festival feel.
- Hold a “dress up for a discount” incentive. Whether you do this solely on Halloween or throughout the entire month, offer customers a chance to get 31 percent off their total purchase over ‘X’ amount or on one item of at least ‘X’ value. Take a picture of the customer, with their permission, and post it on your social accounts.
- Hold a “show us your best costume” contest. Use Facebook to hold a virtual costume contest where customers post pictures of themselves dressed up. (Or their pets!) The photo with the most ‘likes’ at the end of the time frame you specify wins a gift card to your store. Be sure to offer a consolation prize to your followers, which could be anything from 31 percent off with a promo code or a $5 gift card to your store.