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Share and Be Shared

Posted by Kate Seat on 6/9/14 11:00 PM
Topics: social media

The following excerpt is from a post by Bridget Willard on Business 2 Community. Here are a few of Willard's suggestions for Twitter, Facebook, Instagram and Pinterest; check out the full article for more about other social media platforms.

Have you encountered a generous person online? They’re the ones who make you feel special, though they follow thousands or tens of thousands of people. How do they do it?

Often it’s more useful to define concepts by their opposites. Being selfish or stingy is regarded as anti-social behavior both online and off. Yet, this creature manifests itself brazenly on social media all of the time. It’s your inner me-me-me dragon.

It’s possible you haven’t intended to hold back but realize you’re not getting very much engagement. Is it because you post and go?

If I’ve said it once, I’ve said it a hundred times:

If you want to have friends, you have to be a friend.


  • Did a new account just follow you? Send out a welcome Tweet. Something like: “Hey @soandso – Welcome to Twitter! Nice to see another _________ on the block.”
  • Upon a new follow, finding a recent tweet to favorite or retweet is a generous thing to do.
  • An Old School retweet is a way to expose someone to a different and maybe wider audience.
  • Embed a tweet in your blog, which extends the life of a tweet. Quoting is promoting.
  • Going to an event? Peruse the Event hashtag and follow people and respond to tweets.


  • Credit people in comments.
  • Pin blog posts you read.
  • Repin other people’s pins.
  • Join Group Boards
  • Follow new people back.

Facebook Pages

  • When a new Facebook Page likes yours, check their page out. Comment on something.
  • Tweet out their Facebook Page and Twitter handle on Facebook Liking Tuesdays (#FBLT).


  • Follow people back.
  • Search hashtags and find new people to follow. Comment on a few recent photos (going backward too far can be perceived as creepy).
  • Comment on the photos.
  • Respond to comments on your photos.

You should notice a theme: follow, comment, share. This is generous behavior. Rinse and Repeat. These tips cross over to any social platform.


About Kate Seat

Kate Seat is a former copywriter at MBS. When away from work, she’s either creating one-of-a-kind art dolls, reading or watching way too much tv with her husband, daughter and an irritable chinchilla named Klaus.

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