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Simple Ways to Increase Customer Retention Rates

Posted by Kate Seat on 3/25/16 1:30 AM
Topics: college store customer service, customer loyalty

Great customer service leads to happy customers and happy customers are more likely to come back for repeat visits. While there are no guarantees that even satisfied customers will always return —even if you and your staff provide a stellar experience — there are a few tactics you can try to make that outcome more likely. After you read the following excerpt, be sure to check out the original article by Jayson Demers on

Simple Ways to Increase Customer Retention

1. Manage expectations

Everything begins with expectations. If your customers expect phenomenal results and just get good results, they’ll be disappointed. If they expect decent results and get good results, they’ll be ecstatic. Obviously, if you set expectations too low, they won’t go with your company in the first place. So strive to set moderate, realistic expectations for your long-term performance.

2. Deliver more than you promised

The next step of the process is to deliver more than you promised -- which means going above and beyond the call of duty and giving your customers things they didn’t expect. For example, you could offer a free bonus (like a product, discount or value-add) out of the blue, or anticipate a new customer need and address it proactively.

3. Stay transparent

If customers feel that they can’t trust you, they’re going to leave. The best way to build and maintain this trust is to stay as transparent as possible, giving your customers as much information as they need. This includes staying in regular communication with meetings and updates, and proactively addressing problems before they become any worse.

4. Encourage loyalty

Give your customers a reason to stick with you rather than go to a new competitor. This requires a bit of creative thinking, but try to find some unique selling point for them to stay with your brand -- it could be the provision of compounding benefits, a disadvantage to withdrawing after a certain point or ongoing additions that make your customers feel that your service gets consistently better.

5. Get personal

Even though many of your client partnerships will be based on a company-to-company partnership, at the center of your relationship will be theengagement of one person with another. Accordingly, it’s in your best interest to add personal touches to your interactions: Hand-written notes, small gifts and personal exchanges are all valuable additions here.

6. Stay top of mind

The last thing you want is to operate in the background. When your brand stays top of mind, it’s immediately perceived as more valuable and integral, meaning that the more a customer sees your brand, the less likely he or she will be to leave. You can accomplish this by improving your content marketing efforts, sending out regular newsletters or otherwise reaching out to your clients on a consistent basis.

7. Be there when things go wrong

No client relationship is perfect; things are going to go wrong. Some of those things will be your fault, and some won’t. Regardless of how or why they arose, your responsibility is to tell your clients what’s going on, and be proactive in trying to address the situation. Otherwise, they will have a good reason to leave.

8. Change

Good companies don’t stay in one position for too long: They add new updates, evolve with the times and are always searching for ways to do more for their customers. Simply changing your processes and offers from time to time is a demonstration of value, and will keep your customers around longer.

9. Accept feedback

You don’t know what your customers really need unless you ask. Conduct regular surveys and request feedback from all your clients. You never know what you might be missing -- and what areas need improvement.

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