Foreword Online

Ideas, information and industry news for collegiate retailers

Social Media Tips You Cannot Afford to Ignore

Posted by Joe Clarkin on 7/21/14 11:00 PM
Topics: social media

Over at, they have posted an excellent article from Personal Branding Blog about social media tips that professionals can implement to improve their online profiles. Unfortunately, a number of people have a huge discrepancy between their online personality and their social media presence. And while social media can be intimidating to some, people need to realize that how they go about creating a good impression online really isn't that different from how they would do it in everyday life. You can read the full post at Business2Community, but here is an excerpt from the article:

  1. Have a visible profile photo. I know what you’re thinking— “I have a private profile, I don’t want everyone to be able to find me!” The problem with that thinking is that private profiles make using social media for business much less effective in general. Would you let someone knocking at your door wearing a ski mask into your home? Exactly! No one wants a friend request from a faceless person either.
  2. Make relationships versus focusing on sales. No one wants to be friends with a billboard. Build your online reputation as an expert and influencer in your field. Focus on being helpful first and then make sure that your profiles are clear and concise. This way, when connections impressed with your information review your profile, they’ll have a clear understanding of your area of expertise or offerings, and may contact you with opportunities or business needs.
  3. Send customized notes with connection requests. Do you like robocalls? How often are you appreciative of receiving them? Standard connection request messages are robocalls for social media. Don’t. Do. It.
  4. Talk about others and give resources more than you mention yourself. One of the best ways to build a following on social media is to demonstrate your expertise by sharing resources outside of those you offer. Tagging those organizations/people mentioned in your posts are a great way to build partnerships and get others talking about you too!

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