Continuing to expand your social media efforts beyond Facebook and Twitter is an important step for most stores, especially those with large followings. The first place you then need to go is Instagram, which has grown into a perfect outlet for retail stores willing to put in the effort of posting their products. With that in mind, we've found this article that shows you the best way to start your own hashtag contest on Instagram and quickly get people interested in what you're doing.
What is an Instagram Hashtag Contest?
An Instagram Hashtag Contest is one of the simplest ways to get fans interacting with your brand. It involves an individual posting their own picture on Instagram, then tagging it with a specific hashtag that your business has chosen.
All pictures uploaded with that hashtag are then displayed in a gallery page on your website or Facebook Page as well as being shown in one single stream on Instagram.
This type of contest allows you to deepen the emotional connection you have with followers. You get them communicating about your business to their own networks while also capturing user-generated content which you can then use for future marketing efforts.
What’s better than having fans as brand advocates? Not much at all.
Once in the gallery, all photos with the hashtag can then be voted on, shared or liked. This increases the reach of your contest and your business massively, allowing other users to discover you on the platform. You can then choose if you want to display submissions in the gallery based on most votes, most recent submission, or randomly.
Why They Work
As a contest provider for the past few years, we at Wishpond know exactly what types of contests work in engaging followers and increasing your fanbase.
And Instagram Hashtag Contests is our fastest growing contest segment.
So why all the fuss? What makes an Instagram Hashtag Contest so effective?
- Using a specific hashtag allows you to spread the word about a campaign, exposing your business to new users
- It requires little effort from your business - the hardest part simply being coming up with a good, catchy hashtag and theme
- You get rewarded with engaged followers and authentic images from the customer themselves, showing your business through their eyes
- With the Wishpond Instagram Hashtag app you can require contest participants to follow your business’ account and/or @mention your name in their photo.