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Students Design Clothing Line to Reflect Their College's Experience

Posted by admin on 6/26/13 4:55 AM
Topics: college store customer service, college store stories, merchandising, Marketing to Students

The following article was written by Adriana Cuevas for The Morning Journal. Cuevas details an exciting apparel line designed by students, but sold at a college bookstore. The idea is one many college stores may find adaptable to their own campus. Take a look:

For the second year in a row, student entrepreneurs at Oberlin College designed a new line of Obiewear collegiate apparel and accessories being sold at the college bookstore.

Obiewear, a student-run endeavor sponsored by Oberlin College’s Creativity & Leadership Project, is a project seeking to reflect the “Oberlin experience” through a quality line of student-designed attire and accessories. Students participating in the project are given $500 to design and market the apparel to sell at the college bookstore. The concept, artwork, and production of the line, however, is left completely in the student’s hands.

Because of the initial success of the Obiewear line, Ty Diringer and five other student entrepreneurs decided to launch a spring line geared more toward students and with a more professional look.

“Last year’s apparel and accessories were designed more with college alumni in mind,” Diringer said. “Now, in our second year of doing this, we had more direction and wanted to expand our line to appeal more to the student body.”

To develop new ideas for the spring line, the designers offered fellow students the chance to weigh in on what they wanted from the line through a survey placed on the Oberlin College Facebook page. With feedback from the survey in mind, the designers expanded their number of Obiewear T-shirts, designed a hooded sweatshirt, and swapped their former mugs for water bottles.

“So far, students and the Oberlin community are really impressed with what we’ve designed,” Diringer said. “I think it’s really cool that students know the clothing line was developed by Oberlin College students for Oberlin College students. The Obiewear line really sets us apart from other schools and shows how proud we are to be part of the college.”

The complete Obiewear line is available at the college bookstore. The store is open year-round Mondays through Fridays from 10 a.m. to 6 p.m. and Saturdays from 10 a.m. to 5 p.m.

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