We enjoy working on every aspect of Foreword Online, but one of our favorite sections has to be the monthly marketing plans. Not only are they fun to brainstorm and plan, the best part has to be seeing how all of you college stores put them into action. So as 2015 winds down, we thought it was the perfect time to review the most popular plans from the last twelve months.
Without further ado, here are our top five marketing plans from 2015:
You and your staff know all the ways you try to provide cost-savings in the bookstore. But do your students or the campus? Probably not. Maybe they have some vague idea, but rare is the student that is fully aware of all the ways you help them save and has not bought into the myth that college bookstores are wildly overpriced. So with that in mind, we want you to get out there and educate them; show them what they don’t know!
Students look forward to buyback all semester. Not only do they have the opportunity to get some cash by selling their books back, but buyback also symbolizes that summer vacation is right around the corner. So take advantage of their excitement by making this your biggest event of the year and the greatest buyback ever. Basically, turn your buyback into a (organized) circus!
In a perfect world, every customer interaction would be … well, perfect. Satisfied shoppers would leave your store with a smile, vowing to return soon to purchase more. Then, they’d promptly tweet, like, post and rate their experience on any/all social networks they patronize, encouraging their friends and family members to also visit your store to buy copious amounts of merchandise.
You’re back for a new term and love is in the air. For many students, they’ll be spending time with their significant others this Valentine’s Day, but other students will be winging it solo. Court your single students — and your local business community — with a Galentine’s Day or Guys Night In.
Remember when it was easy to hide embarrassing photos? All you had to do was burn a handful of yearbooks and no one was the wiser about your Beanie Baby obsession or just how often you sported that awful trucker hat. These days, it seems like everything is fair game as all those old pictures are given new life on the Internet. Sharing awkward photos has become a popular trend over the last few years, inspiring blogs, books and car commercials (not to mention a multitude of both sincere and snarky recreations).