Do you so focused on gaining more followers that you've lost sight of hitting your target audience? Are posts sporadic or inconsistent? Do you have too many social media sites and not enough time to run them? These are some easy traps to fall into, and they're all ones you should avoid. This handy infographic by Jason Squires posted on business2community.com shows some of the main marketing mistakes retailers like yourself can make.
To see b2c's full rundown, check the original story here.