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Three Reasons You Really Need to Attend Trade Shows in 2016

Posted by Dean Asher on 1/20/16 11:00 PM
Topics: college retail, CAMEX

With ICBA and CAMEX on the horizon, many of you are already marking your calendars and choosing which sessions and programs you want to attend. Due to time and budget constraints, however, many may find trade show attendance to be the first things cut from their annual itinerary. If that describes you, RetialMinded thinks you should reconsider. We share their points here, but follow the link to see their full post.

Our booth from CAMEX last year. Will we see you this March?

Reason 1: Trade shows connect you to vendors & inventory

As fantastic as a post show report is that rounds up all the latest and greatest trends featured at a show, nothing beats first-hand experiences of discovering the right inventory for your unique customer. When you attend trade shows, you gain face-to-face opportunities to be among the first to know what’s hot, what’s not and what your store needs to do for it’s business. Inventory aside, trade shows also connect you to vendors that can share with you valuable industry insight, product news and more. Combined, these are reasons alone that should keep attending trade shows forever on your to-do-list.

Reason 2: Trade shows introduce you to industry news, education & more

One of the many perks of trade shows such as ASD Market Week – held bi-annually in Las Vegas – is that retailers can experience more than just sourcing inventory for their stores. While that is a primary objective, gaining industry news, connecting with like-minded merchants, participating in educational sessions and attending networking opportunities are all among the other reasons. These each deliver amazing opportunities to help your business grow and evolve to be the best it can be. Don’t you want that for your store success?

Reason 3: Trade shows give you the chance to refresh your store perspective

Nothing gives you a new perspective better than stepping away from something for awhile. Consider relationships – whether with a partner, parent, friend or even a child. Often, when you step back for a bit and then step forward again, you can see this relationship in a new light. This perspective is also true for trade shows. When you take the time to physically leave your store – whether operating an online one from a home office or physically going to a brick and mortar location nearly everyday – you put yourself in a position to offer new light on your business. Utilizing the educational experiences you gained from the trade show combined with your vendor meetings, inventory sourcing and more, you are positioned to return to your store and deliver new, stronger opportunities for your business. That sounds pretty good… doesn’t it?

Want to see us at ICBA or CAMEX this year? Be sure to sign up at ICBA's site, or click here to register for our CAMEX sessions!

About Dean Asher

Dean Asher is a former copywriter with MBS. Though he no longer writes for us, he is still proud of having helped this blog continue to evolve as an industry-leading resource of news and original content.

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