When you promote your store on social media, do you wish your content was juicy, enticing and buzzworthy like a good steak? Are you worried that what you serve up might be dry and bland, like an overdone fast food hamburger?
Don't worry. With the limited time and resources most college retailers can devote to their social media presence, it's really hard to produce that prime-rib-quality content we all want to share on Facebook, Twitter or Instagram. Thankfully, Jordan Lore's article at wishpond provides tantilizing tips for creating prime rib social media content on a ground beef budget. We pulled a few great examples, but be sure to see his fill list!
Make your content visual
We eat with our eyes first.
Nothing beats a well written blog post, but writing isn’t always the best way to do things.
Making your content more visual can be accomplished in several ways:
Use visuals and graphics wherever possible. Human beings, for the most part, learn better visually. Every tweet, every post, should be combined with an eye-catching piece of visual content. If your message could be more easily digested with an infographic, for example, use one to up the excitement quota. Your audience will definitely appreciate the effort.
- Use visuals and graphics wherever possible. Human beings, for the most part, learn better visually. Every tweet, every post, should be combined with an eye-catching piece of visual content. If your message could be more easily digested with an infographic, for example, use one to up the excitement quota. Your audience will definitely appreciate the effort.
- Take real photos with an above-cellphone quality camera for maximum style points.Enough with the blurry iPhone 4S photos. Use a camera with a decent megapixel count to show off your product or service in its best light. Your results will pay for that camera in no time.
- Use video to get your point across faster. Why write a 3,000 word article for a topic that can be explained in a 2 minute video? Your audience will appreciate the convenience and share it with others if it helped them.
Get to know your audience
Taste your food as you cook.
Run surveys to learn what content your audience values. Take a Facebook poll, use a Google survey, Survey Monkey, Twitter poll, or converse in the comments section, anything to gain more insight into who you’re speaking to. You’ll be able to create content that is more tailored for your audience and spend less time guessing and testing.
One effective method for learning more about your audience is to run a social media contest. For a small reward, you’ll be able to ask your audience about what content they’re interested in so you can focus your efforts on delivering more of what they want.
Use user-generated content
Get more cooks in the kitchen.
Many marketing teams stress over the production value of their content, something small marketing teams don’t have much control over. But there is so much free content out there just waiting to be uncovered and used.
This is something that I feel is forgotten by so many brands: utilizing customer content. Your customers are your number one advocates and the most likely to recommend your business to others.
Allowing your customers to be active participants in your brand strategy can go a long way. At the end of the day, everyone wants to feel like they’re a part of something important — something bigger than themselves.
Take a page from Applebees and Ben & Jerry’s, companies that are using user generated content as a large part of their content strategy. Each account boasts thousands of loyal followers that would die to have their photo featured and it goes a long way in extending their reach.
Tell a story
Appetizer, entree, dessert.
Have you ever not given your full attention to a speech that began with, “Let me tell you a story…”? Neither have I.
Using a story-arc (beginning, middle, and end) when presenting a piece of content always rates high on the interest scale.
People want something of value, to be educated, but more than anything they like to be entertained. They won’t read your long article or watch your video if it doesn’t interest them.
Next time you’re writing, filming, or designing, do so with emotion and try composing it as a story.
Canadian luxury outerwear brand Canada Goose tells a story of their apparel in their social content. In this piece it’s a story of their production from manufacturing to the store floor.
This way when you’re shopping for a new winter coat, you’ll see Canada Goose and remember their product journey and connect with the brand.