Foreword Online

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Smarter Social Media Marketing

Posted by Joe Clarkin on 8/7/14 11:00 PM
Topics: social media, Marketing to Students

Social media marketing is only going to continue to grow, and realizing how best to utilize it for your company is an essential part of succeeding in today's digital world. At, they've put together a list of tips to make your social media marketing smarter than ever. We've copied an excerpt from the article below, but you can read the full post here:

Tip #5: Develop a Fan Base

The report states that 92% of marketers feel one of the biggest benefits of social media marketing is that company exposure is increased. They feel they gain new followers and that these followers are loyal fans. You can use this information to change the way you interact with your own followers. They are loyal friends to your business. Do you treat them that way? Do you engage them and post snippets that will interest them?

Tip #6: Use Three or More Networks

The majority of marketers promote on at least three social networks. The big three are Facebook, Twitter and Google+, but there are dozens of others out there. Does your site sell products crafters would be interested in? Then getting engaged on Pinterest is an excellent idea since the user base on Pinterest is women.

Tip #7: Plan Ahead

70% of marketers state that they post content on social media at least one time per day.

In order to keep up that type of pace, marketers must plan ahead. You should have an idea in mind for how you plan to promote for the month or even the quarter, content should be written ahead of time and posts scheduled to go up on social media in advance.

Tip #8: Partner with Other Businesses

The report also showed that those who have been marketing for a year or more tend to build more partnerships with other businesses. This increases your social media exposure, because these partners will promote your products and vice versa. Once you’ve been marketing for a bit, you may be approached about a partnership or decide to approach someone else. Keep in mind that the other business should be complimentary but not competition. In addition, make sure you want to put your name behind the product. Ask for a sample, test it out, check out reviews of the business to make sure there are no serious complaints. When you recommend a product to your readers, they expect you to have done a bit of research on that other product.

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