It is widely known, through research and studies that businesses derive 80 percent of their revenue from 20 percent of their customers. As a small-business owner, it becomes overwhelming to develop customer acquisition and retention strategies effectively without using tools to automate the process. Luckily, some of the best customer-driven marketing tactics and tools are at every business owners’ fingertips.
Here are some tips to get more customers and turn your casual customers into brand advocates:
Showcase your personality and utilize social profiles including Facebook, Google+, Twitter and Instagram. Define your unique voice and tactics for each channel and post real-time behind-the-scenes photos to engage with your audience. You can also use these channels to inform customers of upcoming promotions. Post actively to these channels at least once a day to show your customers that you are engaged. Your social media channels will help increase brand awareness for your business and create affinity with followers.
Focus on Loyalty
Your behind-the-counter charisma and service is a great start, but with many competing businesses it’s hard to stay top of mind with casual customers. Focusing on loyalty can help you increase profits up to 6-7x. Implement a loyalty program that rewards frequent visitors and encourages them to stay true. Customers are likely to spend more with each visit and each positive experience may spread the word about your business.
Draft a list of local businesses who may have complimentary products or services. Network with the desired partners and kick off a promotion that offers customers rewards, and discounts for visiting each location or choose a loyalty program that lets you interact with customers and rewards them for repeat visits. This is a great way to get new referrals and new loyal customers.
Activate & Manage Reviews
It’s critical to have a presence on review sites, like Yelp! Go the extra mile by providing photos, descriptions, menus, hours and your businesses’ direct contact information online. Adding signs on your window and at your counter are also a great way to remind visiting customers to share their positive feedback about your great service. Since 90 percent of customers say their buying decisions are influenced by online reviews, keep up with active reviews and comment politely to customers who have had a negative experience. Lastly, host a Yelp event at your establishment and position yourself as an active community member.
Following these quick and simple tips is a great way to kick-start your marketing programs and strengthen your customer relationships. Try them out and see the difference it makes.