Foreword Online

Ideas, information and industry news for collegiate retailers

Too Busy for Social Media? Automate it!

Posted by Joe Clarkin on 2/8/16 10:00 PM
Topics: social media, retail management

We all know that managing social media for your store is time-consuming, and it's something that's difficult to make a priority with so many other responsibilities on your plate. Fortunately, there are ways to save yourself some time and automate a portion of your social media efforts, meaning you can maintain an active presence on Facebook, Twitter, etc. without sacrificing a great deal of your time. In this post from Mashable, they go through seven ways a store like yours can automate its social media postings. Check out an excerpt from the article below:


4. Recycle evergreen content

Unless you literally started a blog last week, there’s a very good chance that you have some old blog posts in your archives. While it wouldn’t make much sense to share an article that discussed the hottest marketing trends of 2010, you could share evergreen content.

Evergreen content is timeless content that is still relevant. You could go through your archives, or you could also use a WordPress plugin like Revive Old Posts to simplify the process. There is also a killer tool that I use called MeetEdgar that allows you to publish a post and then automatically recycle your top posts several times on a schedule.

5. Tweet multiple times

While you don’t want to be the person who is flooding your fans' feeds with the same link to a recently published article, there’s also no rule saying that you can’t post that multiple times. In fact, the most effective Twitter users tweet 3 times per day. Even if you only send out the same content, you’re increasing your chances of it getting noticed by a different audience.

If you look at your audience and get to know them you'll find that they are from all over the world. This means that whenever you tweet, you'll have followers online. I like to setup a schedule for tweeting several times a day at specific times. I then go online and find the best content (mainly motivational quotes as they do super well as you can see from my Twitter stream) and schedule them out over the coming months. This allows me to spend two to three hours once every three months finding good quotes. Keep in mind that you can always post something important to social media whenever you want. This is just scheduling out so when you get busy, you don't look inactive.

6. Curate content

Social media isn’t just about sharing content that you’ve created. It’s also about sharing other people’s content. Thankfully, curating is easier than ever with the help of those automation tools that you’ve been using. For example, Hootsuite gives you the option to discover suggested content that you’re interested in based on keywords. Buffer allows you to create a posting schedule based on updates from within your network.

Newsfeeds like Feedly, and can also be used to curate and share relevant content. But, if you need a more robust content curation tool, there’s no better option than Curata.

7. Focus on one task when you have down time

Finally, you have to realize that you can’t automate 100% of your social media activity and have it be exactly what a dream account would look like. If you want to have a huge strong following, automation won't ensure this. There needs to be moments when you have an actual interaction with customers, fans or followers. And, trust me, people can easily notice when an account is basically a robot. Instead of getting overwhelmed, focus on accomplishing one task whenever you have some down time.

This could be anything from responding to or leaving comments, personally sharing updates or refreshing your profile. You don’t necessarily have to do this every 30 minutes, but try finding a little bit of time each day or each week to give your account a human touch. I find that the more personal touch I give my account the more real I am to my followers. This gains their trust and with their trust you can make a more powerful impact online.

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