Foreword Online

Ideas, information and industry news for collegiate retailers

The Top 11 Misconceptions about eCommerce That Could Be Blocking Sales at Your Store

Posted by Dean Asher on 5/31/16 9:00 AM
Topics: MBS Systems inSite, eCommerce

It’s a fact: the majority of college-age consumers use their mobile devices to shop around for deals online. If you haven’t implemented an eCommerce solution at your store, what’s stopping you? If you have one, are you operating it in the most efficient way to get your students’ interests and improve your sell-through online?

There are a lot of misconceptions about how eCommerce works for college stores. Whether you’ve put off building a dedicated web store or have been using one for years, don’t let misunderstandings hold your store back: Read through this presentation to see what you can do to   provide better convenience and service to your students.

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