Foreword Online

Ideas, information and industry news for collegiate retailers

eCommerce Boosts Sales; 11 Misconceptions Holding You Back

Posted by Dean Asher on 1/19/17 5:30 AM
Topics: MBS Systems inSite, eCommerce, sales strategies

With the rush season in full swing, it’s time to consider some areas of opportunity for your store. With a majority of college-age consumers using mobile devices to shop for deals, how are you using your eCommerce solution to garner your students’ interests and improve your sell-through online? If you haven’t implemented an eCommerce platform, now’s the time.

There are a lot of misconceptions about how eCommerce works for college stores. If you’ve put off building a dedicated web store or have been using one for years and are unsure about taking your solution to new levels, don’t let misunderstandings hold your store back: Learn more about what you can do to provide better convenience and service to your students.

Originally posted on May 31, 2016

About Dean Asher

Dean Asher is a former copywriter with MBS. Though he no longer writes for us, he is still proud of having helped this blog continue to evolve as an industry-leading resource of news and original content.

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