Foreword Online

Ideas, information and industry news for collegiate retailers



Retailers Cash in as Students Get Picky About Dorm Rooms

Posted by admin on 8/14/13 11:00 PM

The following excerpt, from the article U.S. retailers cash in as students get picky about dorm rooms, was written by Atossa Araxia Abrahamian and published on Reuters.com. Abrahamian discusses the growing popularity of high-end dorm decor, a trend which could prove profitable for college stores willing to carry the pricey merchandise. Read the full article for more information on the how this market is evolving.

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Show Your Store's True Colors

Posted by admin on 7/23/13 11:00 PM

College Colors Day, College Bookstores, College Stores, MBS Foreword OnlineCollege Colors Day is the perfect opportunity to show off your school's pride, drum up publicity and increase apparel sales at the same time! The annual celebration is dedicated to promoting the traditions and spirit that embody the college experience by encouraging fans across America to wear their favorite college or university apparel throughout the day on Friday, August 30.

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NRF Predicts Cautious Back-to-School Shopper

Posted by admin on 7/11/13 11:00 PM

The following excerpt is from an article written by , retail industry reporter for MediaPost's "Marketing Daily." View the full article for more information on customer confidence levels.

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Eau de College

Posted by admin on 6/23/13 11:00 PM

Thanks to New York-based company Masik Collegiate Fragrances, Virginia Tech is getting a signature smell. As the only business of its kind, the company is dedicated to creating distinctive fine fragrances that reflect each school’s unique and distinguished character. Virginia Tech is just the latest in a line of colleges who have taken advantage of the new trend, however; the product is already available at 11 universities, including the University of North Carolina, Penn State University and the University of Alabama.

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College Students Move to Mobile for Savings

Posted by admin on 3/26/13 11:00 PM

The following excerpt is from the article College Students Deal Hunt on Mobile, written by and published on eMarketer.com. View the full article for further information on the study's findings.

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College Bookstores Go Beyond the Basics with Trendy Products

Posted by Stephanie Kubas on 8/30/12 11:00 PM

The following article, From backpacks to Buddha boards to ballerina tutus, college bookstores get trendy, was written by Earl Horlyk for the Sioux City Journal. View the article.

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Retailers Target Incoming Class with Dorm Room Decor Services

Posted by admin on 8/19/12 11:00 PM

The following excerpt is from the article, Freshman Challenge: a Virtually Decorated Dorm Room, written by Sanette Tanaka for The Wall Street Journal. View the full article.

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Promote Your Store's Apparel on College Colors Day!

Posted by admin on 7/15/12 11:00 PM

MBS Foreword Online - College Colors DayThe 7th annual College Colors Day, an event dedicated to promoting the traditions and spirit that make the college experience great, is just around the corner! Is your store planning to participate? Celebrated August 31 of this year, the event encourages people across America to wear apparel from their favorite college or university throughout the day.

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Electronics Retailers Now Targeting the Back-to-College Crowd

Posted by admin on 7/10/12 11:00 PM

The following article was written by Dhanya Skariachan and Brad Dorfman and published in the Orlando Sentinel.

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2012 Back-to-School Budget Predictions

Posted by admin on 7/4/12 11:00 PM

The following article, Consumers looking to cut corners with their 2012 back-to-school budgets, was written by Kathy Grannis, NRF spokesperson, for Retail's Big Blog.

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