Foreword Online

Ideas, information and industry news for collegiate retailers

6 Tools Your College Store Absolutely Needs to Use [Download]

Posted by Joe Clarkin on 3/11/16 10:05 AM

Your store needs to be innovative, diligent in reaching out to customers and as keen at studying the market as your competitors if you want to thrive.

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Small Business Trends & How MBS Can Help You Take Advantage of Them

Posted by Joe Clarkin on 3/1/16 10:00 PM

The task of running a small business is continually changing in this tech-heavy era of social media and smartphones. This new generation shops in significantly different ways than their parents, and as a result, they have very dissimilar expectations when they walk in a store like your own. There are a number of things that you need that simply weren’t necessary as recently as a few years ago.

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University of Utah Saves Big with Big Data

Posted by Dean Asher on 6/28/15 11:00 PM

For the University of Utah Campus Store, "Big Data" is a lot more than a buzzword. Store Assistant Director Vaughn Durfee knows how important that data is to effectively running the store. Taking advantage of MBS Systems Dashboard, Vaughn uses his store's Big Data including inventory, operations and sales figures to develop strategies for scheduling staff, manage inventory and much more.

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3 Ways to Create a Better Shopping Experience with Data

Posted by admin on 3/27/14 11:00 PM

Casey Barto, public relations at Knotice, and published on Social Media Today, brings up important ways you can collect, leverage and use your data to offer the best shopping experience in her article 3 Ways to Create a Better Shopping Experience with Data. See how the MBS System can help you achieve each of her suggestions.

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Pinterest Offers Exciting New Analytics Tool

Posted by admin on 3/19/13 11:00 PM

The following excerpt is from the article Pinterest Introduces Analytics Platform written by Lauren Indvik, Mashable's associate business editor, and published on View the full article for more information on the new offering.

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Traffic and Conversion Important Metrics for All Retailers

Posted by admin on 1/8/13 10:00 PM

The following article was written by Mark Ryski, founder and CEO of HeadCount, for

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The Hidden Facebook Page Feature That's Key to Getting Your Content Seen

Posted by admin on 8/8/12 11:00 PM

The following article was written by Steph Parker, community manager at brand conversation agency, Neiman, for

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How-To Integrate Analytics with Your E-commerce Page

Posted by admin on 8/7/11 11:00 PM

Expanding the reach of your brand through an online presence is an all-important aspect of retailers’ success. If you simply create these sites without tracking any data, however, then your store is missing out on valuable opportunities. You can increase sales and even determine if this spike was caused by SEO improvements, a successful email campaign, advertising or seasonal variations all by using an analytics program.

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