Foreword Online

Ideas, information and industry news for collegiate retailers



The Ideal Business Strategy on Instagram

Posted by Joe Clarkin on 7/6/15 11:00 PM

We've expounded on the merits of an active Instagram account more than once this year, and we're going to do it again in this post. Instagram allows you to easily put a face to a name, so to speak, for each of the products in your store. So if you're not already active on this social media platform, you may be missing out on a golden opportunity to appeal to more customers. Below, you'll find an excerpt from a Buffer article that covers the best strategy your business can take when running your Instagram account. Be sure to give the article a full read to make the most of their suggestions!

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What Makes Brands Successful on Instagram [Infographic]

Posted by Joe Clarkin on 6/15/15 11:00 PM

This infographic from Kissmetrics analyzes the different things businesses do on Instagram to make their accounts stand out. Read through it to see if you're on the right track, or if not, to see what you might want to change and do differently. You can check out the original page here for more information.

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Instagram: The Key to More Market Share?

Posted by Dean Asher on 4/16/15 12:00 AM

We've had a lot to say on Foreword Online about Instagram this year, and for good reason. The social app is immensely popular with college-age users. According to Jonathan Ratner over at Financial Post, other retailers have already noticed. He's offered hard evidence how stores around the world have been using Instagram to convert social hits into sales. Read the full post here.

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Start Your Own Instagram Hashtag

Posted by Joe Clarkin on 3/23/15 11:00 PM

Continuing to expand your social media efforts beyond Facebook and Twitter is an important step for most stores, especially those with large followings. The first place you then need to go is Instagram, which has grown into a perfect outlet for retail stores willing to put in the effort of posting their products. With that in mind, we've found this article that shows you the best way to start your own hashtag contest on Instagram and quickly get people interested in what you're doing.

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How Does Pinterest Compare to Other Social Networks?

Posted by Joe Clarkin on 2/9/15 10:00 PM

When it comes to business communication, Pinterest seems to be forgotten compared to other social networks. But should it be? Business2Community author Zoe Waldron explores how Pinterest compares to three other social media giants: Facebook, Twitter and Instagram. In her article Zoe presents the usable stats that could turn your Pinterest page into a major communication tool between you and your customers. You can read an excerpt from Waldren's writing below, or find the full article here.

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5 Instagram Marketing Tips

Posted by Joe Clarkin on 2/5/15 10:00 PM

When it comes to marketing to your students, Instagram may actually be one of the best tools in your social media arsenal. It's popular with college students, it's easy to make a big impression with little effort and the images you create lend themselves well to re-purposing on other channels. Here are a few tips to help you maximize your IG impact, selected from a post by Alex Ditty. Read through the following excerpt and then be sure to check out the rest of Ditty's tips at Business 2 Community.

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Why Your Store Should Focus on Instagram This Year

Posted by Dean Asher on 1/28/15 10:00 PM

Are you on Instagram? You should be, according to Evan LePage over at Hubspot. In his rundown on what social media platform businesses should focus on by industry, the photo-sharing service was at the clear answer for retailers. Find out why below.

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What's New on Social Media Sites

Posted by Joe Clarkin on 12/9/14 10:00 PM

Your favorite social media platforms are constantly updating with new features. Buffer's blog has compiled all of the new stuff you can look forward to from sites like Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. We've reposted the Twitter section of the article below, but you can find the entire post here.

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Instagram: Reaching Students One Filter at a Time

Posted by Dean Asher on 9/10/14 11:00 PM

Popular among college-age users, Instagram is a popular social networking site focused around sharing photos. That might not sound like it has a lot of potential as a marketing tool, but many successful brands and retailers have used it to market products and services while reaching out to tons of new people. Lucas Santo at Shopify's ECommerce blog uploaded this simple video to break down how you can use Instagram to get more students in your store.

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Instagram Could Equal Insta-Money for Retailers

Posted by admin on 2/24/14 10:00 PM

The following excerpt is from the article Is Instagram Another Path to Riches for Facebook?, written by Vindu Goel and published on The New York Times. Read on to learn how retailers are capitalizing on Instagram's captive audience and then check out the full article for more background on the study that formed the basis of the argument.

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