We've expounded on the merits of an active Instagram account more than once this year, and we're going to do it again in this post. Instagram allows you to easily put a face to a name, so to speak, for each of the products in your store. So if you're not already active on this social media platform, you may be missing out on a golden opportunity to appeal to more customers. Below, you'll find an excerpt from a Buffer article that covers the best strategy your business can take when running your Instagram account. Be sure to give the article a full read to make the most of their suggestions!