Loyalty programs are one of the best ways to gain repeat business. However, the key to their success is ensuring students not only know about the program but also take advantage of it. In an effort to increase awareness of their program and the benefits it offers, The Phoenix Bookstore at University of Wisconsin – Green Bay recently held a Treat Yo’ Self Day.
The following excerpt is from the article "Thanks To Mobile, More Retailers 'Clienteling,'" written by Sarah Mahoney and published on MediaPost. Mahoney describes an important new trend in retail that can help your staff win sales if they're properly equipped with the right technology and skills.
With the evolution of digital technology, society has become entranced by screens. From cell phones to computers, tablets to TVs, they have literally invaded every aspect of daily life. This shift has undoubtedly affected the way consumers shop and, as a result, the way retailers advertise.
Topics: college retail, MBS Systems inSite, mobile POS, omnichannel
The article Omni-Channel Training Allows Small Retailers to Shine was written by David Mielach, BusinessNewsDaily Staff Writer, for BusinessNewsDaily.com. He offers excellent advice on the next big trend in retail and why stores need to take notice now.
The following excerpt, from the article Whose answers do shoppers want – brands’ or consumers’ – online and in stores?, was written by Tara DeMarco and published on Bazaarvoice.com. Read the full article for more information on how to handle different categories of customers seeking information and how to increase your retention rate.
In the following excerpt, from the article Making Omni-Channel Retailing A Reality, the author, Michael Griffiths of MicrosoftDynamics, highlights the importance of creating a united system in today's changing world of retail. See what Griffiths has to say below, then read the full article on Forbes.com for more information on how omni-channel retailing is impacting the industry.
Topics: social media, college retail, MBS Systems inSite, eCommerce, omnichannel
The following excerpt, from the article 5 easy ways to please your brand's mobile audience, was written by Kevin Allen, editor for Imagination Publishing, and published on PR News Daily. View the full article for more tips to optimize your students' mobile experience.
The ninth-seeded Shockers kept the country on the edge of their seats this season as they advanced to the Final Four with four wins, one over top-seeded Gonzaga and one over second-seeded Ohio State. And in their first Final Four since 1965, they had the Cardinals fighting hard for a win.
Besides buyback and rush, the holidays are one of the busiest seasons for college stores. Many market to current students with unique gift items and logoed apparel but, two years ago, The College Store at Hobart and William Smith Colleges decided to reach beyond the campus population by advertising to alumni, parents and other non-student demographics, too.
The following article, written by Ross Taylor, AP, and published on USAToday.com, is further proof that transparency is essential to success in today's evolving retail industry. We have several solutions in place to ensure your students can access relevant pricing information from any location including our e-commerce product, inSite, price comparison tools and even a mobile app. Talk with your MBS Representative to learn how they can help your store stay competitive.
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