Many customers still enjoy the experience of physically shopping in a store despite the many options available online. How can you make sure that the in-store experience is executed as effectively as an online one? According to a report sponsored by Frank Mayer and Associates, featured on Retail Customer Experience, it’s essential that your employees are helpful and educated about your products, and that any signage is clear and not overdone. The following excerpt offers the key details from the report, but be sure to check out the full article available here.
Out with the old, and in with the new. That’s the approach Ben Jastorff, manager of Trojan Center Bookstore at Dakota State University, adopted when he recently accepted the position at the store. Jastorff wanted to clear out inventory, some of which had been in the store for nearly two years, to make room for the updated apparel he had ordered.
Since last October, 
