Foreword Online

Ideas, information and industry news for collegiate retailers

Millennials Might Like Email More Than You Think

Posted by Joe Clarkin on 5/12/16 11:00 PM

When it first came on the scene, email was like Facebook, Twitter and all the other social networks rolled into one - it was people's only way of communicating via the web. But in the many years since, it's popularity and usage has declined as these other, more feature-rich methods have blown up. This has led some people to decry email as something younger generations - namely millennials - are not interested in.

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3 Reasons to Hire Millennials

Posted by Kate Seat on 2/26/16 2:00 AM

You don't have to search very hard to find articles arguing against hiring millennials, based on certain traits they all supposedly share. In our experience, however, many college stores report that their student employees are both invaluable resources and great staff members. The following excerpt (from a post on provides three more reasons to consider hiring them:

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Good Customer Service Is Your Best Investment [Infographic]

Posted by Kate Seat on 12/18/15 1:30 AM

One of the most important investments you can make for your store is in the customer service you provide. This is true at any time of the year, but especially at your busiest times (like during buyback and rush). Find out why:

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Why You Must Deliver an Experience When Marketing to Millennials

Posted by Dean Asher on 11/18/15 11:00 PM

If retailers at large are shifting their image to market to millennials, college bookstores needed to do so yesterday. After all, they've made up the bulk of traditional students at college campuses since the early to mid 2000s. Marketing to them has been a challenge: we know social media and omnichannel retailing are important, but just how do we get the message out? Erik Fowle at theStorefront blog says to appeal to this generation, marketing needs to be an experience.

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Three Easy Ways to Make Sure Your Message Reaches Millennials

Posted by Dean Asher on 10/8/15 9:26 AM

Today's generation of college-age customers have some very unique traits. Few remember a world before the internet. They're well read, but not from the traditional news sources you may have grown up with. And they almost unanimously — and frequently — use their smartphones. So how do you adjust your traditional message to make sure it's hitting the mark? Hubspot has the answer. Be sure to read the full story here.

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How Students can Spread Your Marketing — Fast

Posted by Dean Asher on 7/1/14 11:00 PM

As more and more Millennials enter college and the work force, it becomes more and more important for retailers to be able to reach them effectively. There are 79 million Americans born between 1980 and 2000, so marketing yourself in a way they'll share among themselves can reach a significant audience. Here are some tips originally appearing in this post from Dave Hawley, originally posted to

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College Stores Have the Edge With Millennial Marketing

Posted by Joe Clarkin on 5/13/14 11:00 PM

This excerpt comes from an article by Stacy Berns, president of Berns Communications Group, and originally published on Forbes. It instructs those who are interested in capturing the millennial market to pay attention to the way collegiate retail has successfully wooed this demographic for years. Read over the selection below and then we encourage you to check out the rest of the article.

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10 Vital Mobile Marketing Facts and Statistics For 2014

Posted by admin on 4/23/14 11:00 PM

Does your store have a viable online presence? Tom Pick shares some eye-opening statistics detailing just how much we are an online society in a list originally posted on Webbiquity. We’ve chosen 10 facts to highlight below, but be sure to check out the rest of Pick’s points here.

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Busting Millenial Myths

Posted by Stephanie Kubas on 4/8/14 11:00 PM

The following excerpt is from an article by Natasha D. Smith, Senior Editor, published on Direct Marketing News. Smith discusses four widely-held stereotypes that apply to your store's customer base, and how this reputedly capricious generation can be shaped into becoming some of your best and most loyal customers. Find out why sincerity matters more than the sales pitch to this estimated 86 million potential customers, and then check out the full article here.

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Meet the Millennials: How to Connect with Your Target Audience

Posted by admin on 3/31/14 11:00 PM

The following excerpt is from the article Meet the Millennials: The consumers to change the marketing landscape written by Jamie Gailewicz, who oversees the Bailey Brand Consulting Client Services team, and published on The Next Web. Below, we have included just a small portion of Gailewicz's article that we find most relevant to college stores and how your store can engage with your students. However, his article contains a wealth of information that's valuable to understanding your target audience. So, take a look at the information below, then read his full article for a more detailed look at the Millennial generation.

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