Foreword Online

Ideas, information and industry news for collegiate retailers

How a Good Website can Boost In-Store Visits

Posted by Dean Asher on 8/20/15 12:00 AM

For college retailers, brick-and-mortar stores have long captured sales from students and visiting parents, while web stores helped alumni and family farther away buy spirit gear. While they're well-suited for these purposes, your online customer base doesn't have to be mutually exclusive with your in-person shoppers. Nicole Reyhle at Retail Minded explains how you can use your website to boost visits to your physical store. Read the whole post here.

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Mobile Shopping Is on the Rise

Posted by Kate Seat on 7/24/15 12:00 AM

What is your store doing to appeal to your smartphone-wielding customers? If the answer is "not much," it's definitely time to rethink your mobile marketing strategy. To reinforce that point, we've selected the following excerpt from a post on Marketing Land (be sure to check out the full article for more insights).

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From Digital Promotions to In-Store Traffic: What You Need to Know

Posted by Dean Asher on 7/15/15 11:00 PM

Savvy retailers have used tools like digital sales and social selling to reach customers from beyond their store walls for years. For many store operators, however, bridging that gap and translating into in-store sales have proven more complicated. While it's important to have a strong omnichannel solution to make sales online as well as in your store, the prevalence of smartphones means many of your students are effectively carrying a coupon book that can be updated in real time around in their pocket. Jonathan Treiber of digital offer analytic service RevTrax offers his insight into how embracing digital promotions can push in-store sales. Read his full story here.

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How an Online Presence Saved a Business and Can Boost Yours

Posted by Dean Asher on 6/4/15 12:00 AM

For millennial shoppers, a web presence is incredibly important when it comes to finding goods and services they want. Half of them use mobile devices to find products they need, while nearly 75 percent do online research before buying. That means a strong online presence is necessary to maintain a strong market share in today's industry — and that means showing up in search engines and having an easy-to-use store, not just having a web site or Facebook page.

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Eight retail innovations that may be on the horizon

Posted by Dean Asher on 8/6/14 11:00 PM

A few years ago it would have seemed like it was straight out of science fiction. Accenture's "Retail Technology Vision 2014" report predicts that in the next five years, there will be more changes to the retail business than in the past century. Some might seem more outlandish than others right now, but these eight picks compiled by Lou Carlozo and posted on Fox Business show what you can expect.

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Personalizing Your Omni-channel Outlook

Posted by Kate Seat on 6/17/14 11:00 PM

This excerpt is from an article by Chris Petersen, CEO of Integrated Marketing Solutions, originally posted on We've selected some points you may find relevant. After you read the excerpt, check out the full article for more details about the ways other retailers incorporate technological innovation into their retail strategies.

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Can eCommerce Platforms Help Drive In-store Sales?

Posted by Kate Seat on 5/29/14 11:00 PM

The following excerpt is from a post by Andrew Cole, editor, on The Etail blog. View the full post for more information on how e-commerce is expected to grow-- and why if you haven't considered taking your business online, now may be the time to give it some thought.

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How Important Is Omni-Channel Right Now?

Posted by admin on 5/1/14 11:00 PM

What does it take to become an omni-channel retailer? While it’s certainly something that your store should consider for the near future, Joan Verdon explains in Retail’s New Race for Customers , published on, how this concept is constantly evolving for customers and retailers alike. We’ve selected a few key points for the following excerpt, with the complete article available here.

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Why Mobile is Central to Omnichannel Customers

Posted by admin on 3/13/14 11:00 PM

The following excerpt is from an article written by Pradeep Aradhya and published on Aradhya offers some great advice on your how store can go omnichannel and why its so essential to your continued success that you consider making this buzzword part of your business model. Check out his suggestions below then view the full article for more details:

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What is the Future of Retail?

Posted by admin on 2/25/14 10:00 PM

The following excerpt, from the article The Debate:What is the future of retail?, was published by Business Reporter and consist of responses from a panel of retail experts. Below, we've included two of their predictions for important trends that will shape the future of our industry. Take a look and then reference the full article for more predictions.

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