Foreword Online

Ideas, information and industry news for collegiate retailers

Update Your Window Display to Attract Attention

Posted by Joe Clarkin on 6/24/14 11:00 PM
Topics: merchandising, window displays

This excerpt is from an article by Nicole Reyhle, originally posted on Retail Minded.

Whether you’re in a large city or small town, maintaining a display program is important to your business: to celebrate the change in season, create visual interest, show new product and tell meaningful stories.

For store owners, visual managers and merchandisers, looking for new and innovative ways to keep your program fresh can be a challenge. Creating an experience for your customers is more important than ever in today’s fast-paced Internet world.

Even going to a museum to “see” an exhibition is no longer enough. With the influence of the Millennial Generation’s shopping behaviors and need for constant stimulation, we find ourselves seeking new ways as business owners and marketing professionals to generate excitement, brand awareness and most importantly, an experience for our guests.

No matter what city you are in, it is important to connect with “the man on the street.” To stimulate and inspire the local community. Tell a story they can connect with. Your window should change on at least a seasonal basis. This is your first impression, your chance to grab that millennial shopper and slow them down for a moment. Make them “think” about what is in your display, and why?

Aligning your own brand with an artist, an institution, or other boutiques doing great things in your area can ultimately drive traffic and get your name on the tongues of new and potential customers looking for something truly local and unique.

Want to show off the great displays you've created? Share your pictures with us!


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