The following excerpt, from the article The Debate:What is the future of retail?, was published by Business Reporter and consist of responses from a panel of retail experts. Below, we've included two of their predictions for important trends that will shape the future of our industry. Take a look and then reference the full article for more predictions.
"For fashion and lifestyle retailers, addressing the needs of tech-savvy, brand-savvy consumers who are always “connected” is a major challenge.
Omni-channel retailing – the ability to provide customers with a seamless shopping experience no matter how they choose to interact with your brand – will continue to drive the agenda. Consumers want to start in one channel and continue seamlessly in another, with a completely consistent experience wherever they go. Done well, omni-channel links consumers, devices and data to provide an integrated mix of offline and online experiences with individually personalised offerings. Delivering this concept will set the winners apart."
-Tina Royall, Director of marketing, Futura Retail Solutions
"Today’s shoppers are very well connected. By using technologies, such as Near Field Communication (NFC) or Bluetooth beacons, retailers can connect physical stores to a consumer’s mobile and transform
the retail experience:
- Offer incentives directly to a person’s mobile in store
- Personalise the shopping experience
- Track and provide value for loyalty
- Turn show-rooming into an advantage, not a drawback
The future of retail is connecting stores with the device that people check on average 110 times per day!"
-Miles Quitmann, Chief commercial officer, Proxama