Your favorite social media platforms are constantly updating with new features. Buffer's blog has compiled all of the new stuff you can look forward to from sites like Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. We've reposted the Twitter section of the article below, but you can find the entire post here.
6. Archive search
This is a big one: With Twitter’s new full tweet index, you can now search through every public tweet since the social network’s launch in 2006. For instance, here’s Buffer’s very first tweet!
To help you navigate this new bounty, Twitter has added some enhanced options into its Advanced Search, including handy date range functionality to help you pinpoint what you’re looking for.
Originally, Twitter was designed to focus on just the present moment, so the service removed every tweet from its search index after a week or so.
“Our search engine excelled at surfacing breaking news and events in real time, and our search index infrastructure reflected this strong emphasis on recency.”
But as the service has evolved, Twitter has been working on improving its search function with a goal to “to let people search through every Tweet ever published.”
Now that that moment has arrived, it’s fun to look back and see how we’ve all evolved our Twitter style. It could also be worth a quick spin through your old tweets just to be sure there aren’t any surprises lurking there!
7. Share tweets through Direct Messages
In a change that could be handy for social media managers and community managers on the go, Twitter has also recently added the ability to share tweets through direct messaging.
Here’s how the process works, in a GIF from Twitter:
The person you share with will get a push notification, and the tweet will display directly in the conversation.
This offers up a quick and efficient new channel for remote teams to share information about what’s being said in their Twitter community.
8. New tweets in your timeline
You may have heard some of the murmurings that Twitter is likely working on an algorithm to help sort through the massive amount of content that gets posted there every day.
We can see what might be the beginnings of such a change in a move that Twitter made recently to show some tweets from accounts you don’t follow in your timeline.
Here’s how Twitter describes how you’ll observe this change your Twitter timeline today:
Additionally, when we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see Tweets from accounts you don’t follow. We select each Tweet using a variety of signals, including how popular it is and how people in your network are interacting with it. Our goal is to make your home timeline even more relevant and interesting.
It’s too soon to say much about how this change might affect marketers, but as Marketing Land noted, “it could give the most clever and engaging brand accounts another way to reach people. Twitter already rewards the savvy, the funny and the timely; now with more serendipity in the mix, that bias should be amplified.”