Foreword Online

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When Should You Be Posting on Social Media?

Posted by Joe Clarkin on 9/8/14 11:00 PM
Topics: social media

Simply posting on social media is a great start for your business. Taking advantage of platforms like Facebook and Twitter can expose you to more people, and in a more efficient manner, than ever before. But if you're posting in the middle of the night (you're probably not, but you never know), then you're not giving your business its best opportunity to get noticed. So when is the best time to post? Well we've found an article that attempts to answer that exact question. You can find an excerpt from Emma Pauw's article below, but here is the full article, which we encourage you to take a look at!

Facebook: for your consumer audience

The best time to post on Facebook has caused much debate with people suggesting times that range from 9am-8pm. Helpful we know. However, there is some helpful research; Buffer found that engagement rates are 18% higher on Thursdays and Fridays and BlitzLocal found that engagement was 32% higher on weekends. So, what’s the takeaway from this? Posting anytime towards the end of the week is a failsafe way to ensure engagement with your content.

We’ve found the highest engagement between 7.30am- 8.30am when people are on their way to work via bus/train, between 12pm-2pm when people are on their lunch breaks and anytime between 4.30-6.30 when people are on their commute home. People don’t tend to check Facebook at work as they don’t necessarily have access; so its usually used just before or after work and at lunch time. However, with 399 million (roughly a third) of all Facebook users only logging on with their phone, the chances are that whatever time you post your content will be clearly seen.

Twitter: for your business and consumer audiences

Due to the instantaneous nature of Twitter and with over 350,000 tweets being sent per minute, it’s hard to keep pace with this network. Twitter is constantly buzzing and so distinguishing the best time to post can be difficult. However, research from Buffer suggests that Twitter engagement for brands is 17% higher on weekends and Click-through rates are generally highest on weekends, as well as mid-week, on Wednesdays. However, conflictingly a study conducted by Argyle Social found that engagement was actually 14% higher on weekdays.

So, with all this conflicting research when should we really be posting? Twitter is definitely a platform where you have to find what works for you. We find that consumer related tweets apply to the former research, and business tweets the latter. We find retweets at their highest around 5pm, with the best times to tweet anytime between 8am or 9.30 am, 12pm-2pm or between 4.30-5.30pm. This is generally due to people visiting the site on their lunch breaks or on their commute home, as Twitter certainly provides a fantastic way to stay occupied. Twitter support this theory with an interesting study that found 181% of users are more likely to access Twitter during their commute.

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