The latest craze in pop culture seems to be the supernatural; science fiction and fantasy have intertwined and quickly become a mainstream genre. With an array of popular television shows, movies and even video games all featuring frightful creatures and superhuman heroes, this trend is well-known to students and a great way to bring some humor to your store! Connect with your customers on a lighthearted level by hosting a Geek Week, dedicated to those who love the abnormal.
Bring students in store
Host your own version of Comic-Con to reach those inspired by the supernatural! It’s a great way to let students celebrate their inner geek and connect with others who have similar interests all in one location. The best part about this month’s event, however, is that you can customize it to fit your store’s size and student base. We’ve come up with a variety of activities that you can choose to host sporadically throughout the week or all at one big event!
Determine the details:
Select a date when you think the most students will be able to attend. We suggest sometime near the end of finals, when many are looking for a way to unwind and take a break from studying before heading home for summer break.
Choose your activities
With so many supernatural characters making their debut on the big screen this summer, it’s a perfect time to entice students into the store with a movie marathon. We’ve created a list of movies you can feature, so it’s practically effortless; simply supply popcorn and some space to watch the film.
Download: Trivia Questions
We’ve compiled a list of geeky trivia questions designed to challenge even the biggest sci-fi and fantasy fans. All you have to do is invite students to the store to compete! Once they’ve arrived, have them assemble into teams of a designated number, so the group is divided evenly.
Then, hand out our customizable response forms and have them get to work. Ask each question in turn, giving participants time to answer. At the end, collect the response forms and tally up the points.
Award the top three teams with an item of your choosing. Since so many supernatural movies are being released this summer, we suggest trying to incorporate tickets to their premieres as a part of your prizes. Download our list of movie release dates to use as a guide.
Partner with a local beauty school or cosmetic store to offer zombie makeovers to attendees! Start the process early so everyone has a chance to make their transformation. Then, ask all of the newly undead to meet at the store for a stroll through campus. Be sure to take lots of pictures and post them to your social platforms!