Foreword Online

Ideas, information and industry news for collegiate retailers



Building a Communication Strategy

Posted by Liz Schulte on 2/13/18 5:30 AM

We communicate all day, every day, in various ways: through speaking, email, text message, social media or simple gestures. However, all communication is not the same. Emails can often be read with an unintended tone. A sentence that seem clear to the writer might confuse the reader. These miscommunications can negatively impact your store’s intended message. That’s why developing a strong communication strategy is important.

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4 Ways to Market Your Brand to Students

Posted by Liz Schulte on 2/8/18 5:30 AM

The sounds, sights and sensations hurled at students grow as more people fight to win their demographic. A variety of businesses vie for their attention, each promising bigger and better things if they are chosen. With so much noise all around, how does your store stand out from the crowd?

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4 Practical Ways to Break Through to Generation Z

Posted by Liz Schulte on 2/6/18 5:30 AM

You need to buy a new coffeemaker. Does a commercial with a former TV doctor advertising a coffeemaker and jet-set lifestyle influence your decision more or less than hearing your sister or neighbor talk about how much they love their new coffeemaker and all the features it has? The answer to the question comes down to one thing: trust. Consumers trust people they know. People who are “real.” Students are no different. In fact, Generation Z is even more inclined to reject conventional advertising than their previous generations.

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3 Lessons Stores Can Learn From Amazon

Posted by Liz Schulte on 1/24/18 5:30 AM

Amazon is one of the biggest retail innovators of the last two decades, arguably the 21st century. They seemingly dive into markets overnight and change the way things are done along with the public’s expectations. We watched with amazement when Amazon acquired Whole Foods, wondering what, if anything, would change. Now, the famously expensive grocery chain has seen price cuts and Prime members will get perks in the store — a clear sign Amazon is leaving its mark. What wisdom can small stores extrapolate from Amazon’s business practices to carry their college store into the future?

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Best of 2017: Monthly Marketing Plans

Posted by Liz Schulte on 1/4/18 5:30 AM

We share a monthly marketing plan at the beginning of every month designed to increase store traffic and boost student trust and engagement. Included in the plans are posters, flyers, examples social media posts and more so your store has everything it needs for a spectacular event. As you develop your store’s marketing idea for 2018, check out our top five most popular monthly marketing plans in 2017.

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Spotlight Abraham Dyer: Ways to Differentiate Your Store

Posted by Liz Schulte on 12/7/17 5:30 AM

College stores face an increasingly competitive market where student loyalty is hard to win. As students choose among competitors, it is vital to communicate what you offer that they cannot get outside vendors. That’s why we sat down with MBS Marketing Coordinator Abraham Dyer to discuss how college stores can identify and use their differentiators to drive more traffic into the store and ensure it remains a vital part of the campus ecosystem.

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Jolabokaflod: Give the Gift of Books and Win Student Traffic

Posted by Liz Schulte on 11/1/17 1:00 PM

December is an especially busy month. Although finding a time for an event can seem impossible, an end-of-the-year boost in sales is too important to pass up. This year, why not try a simple event that is a little bit different than what you have done in the past? Jolabokaflod.

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Think Positive

Posted by Lori Reese on 10/26/17 5:30 AM

Consider this: How many students coming into your store resemble the models and mannequins used to sell your spirit wear? If your customers are like the bulk of Americans, then most do not. If they’re anything like most college students nationwide, they’re also highly vulnerable to eating disorders.

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5 Ways You Need to Spotlight Students’ Bottom Line

Posted by Lori Reese on 10/12/17 5:30 AM

Winning the heart of today’s student means showing you care about the two things: money and career.

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How to Avoid the Retail Race to the Bottom

Posted by Liz Schulte on 10/10/17 5:30 AM

You are five minutes late to meet a friend, but you also have to pick up a couple things before the store closes. You rush inside the store, hoping to get in and out quickly. Immediately you are greeted by rows of overstuffed shelves with more merchandise that you can take in at a glance. You scan the store looking for someone to help you or a sign pointing you in the way you need to go. You only see flashy, red sale signage and uninterested faces. Already late, you squeeze your way through the aisles searching for the few things that you needed to pick up. Your phone rings. It’s your friend asking where you are. You shove the items you managed to find onto the shelves and leave because you don’t have time to deal with it right now.

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