Foreword Online

Ideas, information and industry news for collegiate retailers



How to Build an Effective Survey in 5 Easy Steps

Posted by Liz Schulte on 11/2/17 5:30 AM

Customer retention is a problem across college stores. Understanding how students feel about your store is an essential part of identifying the areas that with improvement can help you provide students with a better experience and increase satisfaction. Surveys give your store insight to what students think, their priorities and how you can better help them achieve success. But, how do you create a survey that is measurable, moves you closer to your goals and produces usable information?

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Jolabokaflod: Give the Gift of Books and Win Student Traffic

Posted by Liz Schulte on 11/1/17 1:00 PM

December is an especially busy month. Although finding a time for an event can seem impossible, an end-of-the-year boost in sales is too important to pass up. This year, why not try a simple event that is a little bit different than what you have done in the past? Jolabokaflod.

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Think Positive

Posted by Lori Reese on 10/26/17 5:30 AM

Consider this: How many students coming into your store resemble the models and mannequins used to sell your spirit wear? If your customers are like the bulk of Americans, then most do not. If they’re anything like most college students nationwide, they’re also highly vulnerable to eating disorders.

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5 Ways You Need to Spotlight Students’ Bottom Line

Posted by Lori Reese on 10/12/17 5:30 AM

Winning the heart of today’s student means showing you care about the two things: money and career.

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How to Avoid the Retail Race to the Bottom

Posted by Liz Schulte on 10/10/17 5:30 AM

You are five minutes late to meet a friend, but you also have to pick up a couple things before the store closes. You rush inside the store, hoping to get in and out quickly. Immediately you are greeted by rows of overstuffed shelves with more merchandise that you can take in at a glance. You scan the store looking for someone to help you or a sign pointing you in the way you need to go. You only see flashy, red sale signage and uninterested faces. Already late, you squeeze your way through the aisles searching for the few things that you needed to pick up. Your phone rings. It’s your friend asking where you are. You shove the items you managed to find onto the shelves and leave because you don’t have time to deal with it right now.

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Alphabetically Challenged: Another Reason Students Fail to Buy Textbooks

Posted by Lori Reese on 10/6/17 5:30 AM

Recently, a former colleague posted a gripe on Facebook illustrating a generation gap that partly explains why students aren’t buying textbooks: Of his 100-plus freshmen at a competitive southeast state school, only two knew the definition of a verb.

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Spotlight: David Ritz — Winning Student Trust

Posted by Liz Schulte on 9/19/17 5:30 AM

We had the pleasure of sitting down in Oklahoma with Territory Manager David Ritz to discuss how he thinks college stores can gain student trust.

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3 Lessons Stores Can Learn From Amazon

Posted by Liz Schulte on 9/13/17 5:30 AM

Amazon is one of the biggest retail innovators of the last two decades, arguably the 21st century. They seemingly dive into markets overnight and change the way things are done along with the public’s expectations. We watched with amazement when Amazon acquired Whole Foods, wondering what, if anything, would change. Now, the famously expensive grocery chain has seen price cuts and Prime members will get perks in the store — a clear sign Amazon is leaving its mark. What wisdom can small stores extrapolate from Amazon’s business practices to carry their college store into the future?

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4 Ways to Market Your Brand to Students

Posted by Liz Schulte on 9/6/17 5:30 AM

The sounds, sights and sensations hurled at students grow as more people fight to win their demographic. A variety of businesses vie for their attention, each promising bigger and better things if they are chosen. With so much noise all around, how does your store stand out from the crowd?

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A Look at How Students Buy Course Materials

Posted by Liz Schulte on 8/25/17 5:30 AM

Course materials have a vital role to play in the success of a student’s education. However, making sure students have what they need when they need it is a concern. With the growing cost of education and student financial struggles, it’s important to understand their buying habits and their preferences when looking for solutions.

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