Across retail, sales naturally decrease in the summer months. People spend more time outside, they are traveling, and in general, they are spending less time in stores or online. This can be especially true for collegiate retail. The majority of your on-campus customer base has left for the summer. However, there are still ways college stores can work to counteract that summer slowdown. Here are a few ideas.
Course materials are an essential part of the learning process and help secure academic success. This term, remind students why it is important to get their course materials and share a few tips about how they can save money buying from the college store.
In-store foot traffic probably slows down significantly over the summer. Take this natural lull to develop a strong eCommerce strategy that will boost your store’s online sales for the entire year and help increase summer sales.
The gift-giving season is right around the corner. Give customers some fun gift basket options by creating online kits with some of the merchandise you already have in your store.
Soon, students will return to campus for a new term. Now is a good time to start preparing your spring term student messaging to remind students about the services available to them through the campus store. We have collected a few ideas to help you get started.
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