Foreword Online

Ideas, information and industry news for collegiate retailers



4 Ways Campus Stores Maximize Local Vendor Partnerships

Posted by Lori Reese on 1/21/20 7:00 AM

Partnerships with local vendors help campus stores provide a retail customer experience that sets them apart from competitors. Produce from local farmers, coffee from a local hang-out or crafts from regional artisans can transform a visit to your store into a shopping experience that inspires word of mouth, repeat visits and customer loyalty. Here’s how four collegiate retailers maximize local vendor partnerships.

Read More

Spotlight University of Pittsburgh Book Store: GM That Drives Relevance

Posted by Lori Reese on 1/14/20 7:00 AM

The University of Pittsburgh Book Store’s Meagan Sotirokos knows how to find general merchandise that sells. She manages Maggie & Stella’s Cards & Gifts, the popular standalone giftshop adjacent to the main bookstore, University Store on Fifth. Ms. Sotirokos has developed strategies that dovetail with millennial and Gen Z shopping habits. An eclectic range of items adorns the shelves: colorful low-cost scrunchies, Lily Pulitzer® handbags, Corkcicle® cooler leather backpacks in seafoam green and more. Her curatorial buying approach helps Maggie & Stella’s deliver the enhanced retail experience customers increasingly expect from brick-and-mortar stores.

Read More

Spotlight Carnegie Mellon University Store: Maximize Campus Relevance With Tech Sales

Posted by Lori Reese on 12/9/19 8:00 AM

Student tech sales have revenue potential for college stores, especially on campuses where technology is deeply infused with the school’s mission. We sat down with Jake Swanson, Carnegie Mellon University (CMU) University Store’s technology store manager, to talk about how his store competes with off-campus retailers.

Read More

Spotlight Navarro College: Hosting Spectacular Holiday Events

Posted by Lori Reese on 12/4/19 8:00 AM

Navarro Community College Bookstore Director, Terri Mitchell, knows how to host a successful campus event. Her bookstore organizes celebrations that promote the school, raise scholarship funds, bring prospective students to campus and foster deep ties with the college’s Texas community. This year, she co-led a talk about campus store events at the MEGA conference in Reno, Nevada, called “Food for Thought: What is your store worth to your campus and community?” It focused on creative ways to demonstrate your store’s value. Ms. Mitchell and her co-leader earned a standing ovation.

Read More

Spotlight: How GVSU Maximizes Summer Sales

Posted by Lori Reese on 7/22/19 7:00 AM

For GVSU Laker Store, maximizing summer sales starts with strategy. The managers don’t waste resources trying to lure non-students onto campus. Instead, they target online sales, tour groups and newcomers visiting for orientation. Like other colleges, Grand Valley State University in Allendale, Michigan, quiets down after graduation in May. But that doesn’t stop the Laker Store from driving business with creative promotions throughout the summer months, according to the school’s Auxiliary Services Marketing Manager, Liza Guikema. Recently, Foreword Online sat down with Guikema to find out how the Laker Store succeeds with summertime efforts.

Read More

OSU’s University Store Nurtures Lasting Student Relationships With Outstanding Tech Service

Posted by Lori Reese on 7/15/19 8:00 AM

Oklahoma State University's University Store has a smart approach to fostering student loyalty: an expert technology department, OrangeTech, with free services like repair and 3D printing. Any student in need of computer repair or assistance can find a tech-savvy associate on hand. For 3D printing, customers pay a minimal charge for materials but nothing for the processing and expertise. OrangeTech’s services give University Store an edge over off-campus retailers — and inspire customer allegiance.

Read More

Spotlight: GVSU Laker Store Has a Social Media Strategy That Works

Posted by Liz Schulte on 6/3/19 6:00 AM

Social media is a fantastic tool for college stores. It helps you connect with students, alumni and parents in a consistent and meaningful way. However, developing a great social media presence requires strategy and fair amount of patience. Find out how the GVSU Laker Store has turned their social media efforts into a valuable store resource.

Read More

What Do Customers Love About DVU Bookstore?

Posted by Lori Reese on 4/30/18 10:30 AM

Delaware Valley University Bookstore Assistant Director, Rick Horner, has a deep understanding of industry challenges. That’s probably one reason the Doylestown, Pennsylvania campus retailer continues to thrive.  

Read More

Spotlight: How the Volshop Shows Students It Is More Than Retail

Posted by Liz Schulte on 1/10/18 5:30 AM

Student hunger on campuses is more prevalent than most people think. Head into a packed student center or campus dining facility, and it is easy to believe that the problem doesn’t exist on your campus, but chances are it does. According to a Students Against Hunger report, more than 45% of the 3,000 students surveyed from community and four-year colleges had experienced food insecurity in the past 30 days.

Read More

The 2017 Best of College Store Scavenger Hunts

Posted by Lori Reese on 1/5/18 5:30 AM

Scavenger hunts offer college stores a wealth of opportunity. They bring students through your doors. They offer a fun way to bond with newcomers, while helping them make new friends, get to know the campus and become acquainted with your offerings. What’s the best way to ensure your scavenger hunt is a success? Here, we offer our compendium of scavenger hunt articles. They include tales of successful store events and our Monthly Marketing Plans, which make setting up your scavenger hunt quick and easy.

Read More

Subscribe for updates

Share your experience

Contact our editorial team to set up an interview or to contribute a guest post.

Most popular posts