Foreword Online

Ideas, information and industry news for collegiate retailers



What Do Customers Love About DVU Bookstore?

Posted by Lori Reese on 4/30/18 10:30 AM

Delaware Valley University Bookstore Assistant Director, Rick Horner, has a deep understanding of industry challenges. That’s probably one reason the Doylestown, Pennsylvania campus retailer continues to thrive.  

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Spotlight: How the Volshop Shows Students It Is More Than Retail

Posted by Liz Schulte on 1/10/18 5:30 AM

Student hunger on campuses is more prevalent than most people think. Head into a packed student center or campus dining facility, and it is easy to believe that the problem doesn’t exist on your campus, but chances are it does. According to a Students Against Hunger report, more than 45% of the 3,000 students surveyed from community and four-year colleges had experienced food insecurity in the past 30 days.

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The 2017 Best of College Store Scavenger Hunts

Posted by Lori Reese on 1/5/18 5:30 AM

Scavenger hunts offer college stores a wealth of opportunity. They bring students through your doors. They offer a fun way to bond with newcomers, while helping them make new friends, get to know the campus and become acquainted with your offerings. What’s the best way to ensure your scavenger hunt is a success? Here, we offer our compendium of scavenger hunt articles. They include tales of successful store events and our Monthly Marketing Plans, which make setting up your scavenger hunt quick and easy.

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Location, Location, Location: University of Mary Bookstore Makes the Most Out of Its New Locale

Posted by Liz Schulte on 12/18/17 5:30 AM

Earlier this fall, Kate Weinand with the University of Mary Bookstore came to Columbia, Missouri, to attend the MBS Systems Training Fall Forums event. Over the course of a few days, attendees are able to network with individuals from other stores and learn more about the capabilities of their MBS system. We sat down with Ms. Weinand to hear more about the University of Mary Bookstore and its new location. 

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Superb Student Service is the No. 1 Priority at Bloomsburg University Bookstore

Posted by Lori Reese on 12/4/17 5:30 AM

University stores are demonized on many campuses: “The bookstore is only out for profit,” faculty and students say. At Bloomsburg University Bookstore, nothing could be further from the truth. Manager Laura Heger stays enmeshed in student life, working actively to build the store’s reputation as a campus service through dialogue with customers.  

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What Accounts for Towson's Soaring Success?

Posted by Lori Reese on 10/16/17 5:30 AM

Some call it inclusive access, others all-inclusive. At Towson University, the program that builds textbook charges into course fees is called direct access. Whatever name you choose, there’s no doubt that University Store Director Stacy Elofir’s decision to use the model has been a boon for the retailer, the students and the school.  

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Spotlight: Starla Marshall Says Students Want It All

Posted by Lori Reese on 9/12/17 5:30 AM

Oklahoma State University Store Assistant Director of Course Content Delivery, Starla Marshall, has worked in the college retail industry over 27 years. We visited the student-union housed Stillwater store — which serves the 26,000-plus students on OK State's main campus — for two days during 2017 fall rush to gain hands-on experience with textbook veterans. Marshall took time early one morning to talk to us about everything from industry changes to recruiting challenges and shelving course materials by author.

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In Store Pick-up Scores Big With Oklahoma State University Students

Posted by Lori Reese on 9/11/17 5:30 AM

Oklahoma State University Store Assistant Director of Course Content Delivery, Starla Marshall, said that in her 27 years as a college store professional the course materials industry has changed radically — and that brings greater complexity to the business.

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Menlo College Campus Store Completes Long-awaited Renovation, Thanks to Marketing Students

Posted by Dean Asher on 8/7/17 5:30 AM

If college store directors across the country wrote a wish list of their wildest desires, a large-scale remodel or renovation would probably be near the top of every list. Unfortunately, running a college retail operation can be a costly endeavor for a smaller school. That's why Menlo College Campus Store Manager Charlene Krakowsky thought a remodel was out of the question for her store, until she turned to an unlikely source for help.

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UNM Bookstore Ditches Traditional Margins, Adds Price Comparison and Sees Big Boost in Unit Sales

Posted by Dean Asher on 7/24/17 5:30 AM

University of New Mexico Bookstore Director Carrie Mitchell jokes that sometimes she thinks her state is a little behind the curve of textbook trends. When sales started to stagnate and decline for stores nationwide five or six years ago, as students flocked toward perceived better deals online, the UNM Bookstore remained steady.

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