Foreword Online

Ideas, information and industry news for collegiate retailers



What Do Customers Love About DVU Bookstore?

Posted by Lori Reese on 10/30/17 5:30 AM

Delaware Valley University Bookstore Assistant Director, Rick Horner, has a deep understanding of industry challenges. That’s probably one reason the Doylestown, Pennsylvania campus retailer continues to thrive.  

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What Accounts for Towson's Soaring Success?

Posted by Lori Reese on 10/16/17 5:30 AM

Some call it inclusive access, others all-inclusive. At Towson University, the program that builds textbook charges into course fees is called direct access. Whatever name you choose, there’s no doubt that University Store Director Stacy Elofir’s decision to use the model has been a boon for the retailer, the students and the school.  

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Spotlight: Starla Marshall Says Students Want It All

Posted by Lori Reese on 9/12/17 5:30 AM

Oklahoma State University Store Assistant Director of Course Content Delivery, Starla Marshall, has worked in the college retail industry over 27 years. We visited the student-union housed Stillwater store — which serves the 26,000-plus students on OK State's main campus — for two days during 2017 fall rush to gain hands-on experience with textbook veterans. Marshall took time early one morning to talk to us about everything from industry changes to recruiting challenges and shelving course materials by author.

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In Store Pick-up Scores Big With Oklahoma State University Students

Posted by Lori Reese on 9/11/17 5:30 AM

Oklahoma State University Store Assistant Director of Course Content Delivery, Starla Marshall, said that in her 27 years as a college store professional the course materials industry has changed radically — and that brings greater complexity to the business.

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Menlo College Campus Store Completes Long-awaited Renovation, Thanks to Marketing Students

Posted by Dean Asher on 8/7/17 5:30 AM

If college store directors across the country wrote a wish list of their wildest desires, a large-scale remodel or renovation would probably be near the top of every list. Unfortunately, running a college retail operation can be a costly endeavor for a smaller school. That's why Menlo College Campus Store Manager Charlene Krakowsky thought a remodel was out of the question for her store, until she turned to an unlikely source for help.

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UNM Bookstore Ditches Traditional Margins, Adds Price Comparison and Sees Big Boost in Unit Sales

Posted by Dean Asher on 7/24/17 5:30 AM

University of New Mexico Bookstore Director Carrie Mitchell jokes that sometimes she thinks her state is a little behind the curve of textbook trends. When sales started to stagnate and decline for stores nationwide five or six years ago, as students flocked toward perceived better deals online, the UNM Bookstore remained steady.

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UCM University Store Wins New Student Hearts With Orientation

Posted by Lori Reese on 7/17/17 5:30 AM

If there’s one thing UCM University Store Director Charlie Rutt knows it’s that families new to the course materials world need guidance. Many students start school without awareness of the cost of textbooks. Rutt said that, unless families are warned, they will feel deceived when they discover how much they have to spend at the college store. It’s like being invited to a free dinner only to find out you have to pay when the check comes.

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The CCRI Bookstores Go Beyond Selling Textbooks

Posted by Liz Schulte on 7/10/17 5:30 AM

The Community College of Rhode Island has four bookstore locations that make servicing students their number one priority. Using their years of expertise they field questions about all aspects of college life. Throughout the day staff members are helping students understand how to use their financial aid in the store or showing a student how to find their way through the campus.  Like many college stores, they are more than a bookstore — they are the heartbeat of the campus.

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UC Davis Stores’ Late Night Shopping Event Turns Into an On-Campus Party

Posted by Joe Clarkin on 6/26/17 5:30 AM

In an effort to drive more traffic into their store and away from online retailers during rush, the staff at UC Davis Stores was struggling to come up with ideas that would meet those goals. Last year, they tried giving away t-shirts to entice students to come visit the store, which worked in the sense that that event was popular, but ultimately came up short of expectations when the store underestimated its audience and ran out of shirts in about 10 minutes. Back to the drawing board.

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The University Bookstore's Dead Book Society Gown

Posted by Kate Seat on 6/19/17 5:30 AM

For many college stores, summer means a slower pace and less foot traffic. Though it can be tough to come up with new ways to make your store stand out,  knowing what other stores have tried can be a big time-saver. That was the case for Director of Campus Stores Margo Ketels of the University of Dubuque's Babka Bookstore, who found inspiration right here on Foreword Online.

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