Foreword Online

Ideas, information and industry news for collegiate retailers



How to Refocus Your College Store’s Social Media Presence

Posted by Liz Schulte on 2/15/18 5:30 AM

A new year is a great time to revamp your social media efforts. Maybe you have pages on multiple social media platforms, but are only interacting on one of them. Maybe you have fallen off on your posting consistency or tracking efforts. Now is a good time to hash out a new plan and stop doing what isn’t working.

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Why Your Facebook Reach Is Down

Posted by Liz Schulte on 1/19/18 5:30 AM

Have you noticed that your store’s Facebook reach has gone down? This isn’t necessarily a reflection of what you are or are not doing on your page to drive engagement. Facebook is making changes to what users see in their newsfeed. Find out how the changes affect your page.

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Under the Influence: Social Media Takeovers

Posted by Liz Schulte on 1/18/18 5:30 AM

A commercial comes on, what do you do? Get up and walk away, fast forward because no one watches live TV anymore, or ignore it while you talk to your family or play on your phone. This is the problem all brands, regardless of size, are running into. How, then, do you reach your target audience in a way that won’t be easily tuned out?

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Easy and Timely Social Media Polls Produce Helpful Results

Posted by Liz Schulte on 11/17/17 9:00 AM

Social media can serve many functions. It is a great tool to network with peers, it can strengthen your store’s brand, and it makes conversing with your customers easier. But, merely having a presence on social media isn’t enough to garner results. Finding new and creative ways to engage with your audience is an essential part of establishing a robust online presence.

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An Instagram Plan: Creating Content More People Want

Posted by Liz Schulte on 11/6/17 5:30 AM

Social media marketing offers a variety of platforms to engage with customers, but with that comes a variety of challenges. On Facebook it is hard to be seen, on Twitter you are limited to 140 characters and on Snapchat you only get 10 seconds to make a lasting impression. Instagram is different. Your followers will see your posts, your caption can be as long as you need it to be and the images never go away. This is why Instagram dominates all social media when it comes to interactions per thousand followers.

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How to Optimize Your Social Media Reach

Posted by Liz Schulte on 11/3/17 5:30 AM

The intricacies of social media can make even the most stalwart of fans sigh. There is an art to figuring out how to craft a social media post that will sound genuine, yet still perform well in the algorithms that determine a post’s reach. Today, we’re going to discuss how to maximize your social media reach and engagement to drive more students into your store and build trust.

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Social Media Looks to Capitalize on Businesses’ Increased Digital Marketing Budgets

Posted by Liz Schulte on 10/27/17 5:30 AM

Major social media platforms, from Facebook to Snapchat, are looking at ways to attract business advertisers. While Facebook has been offering advertising solutions for years, Snapchat is new to the game. Both companies, however, have recently made announcements about new opportunities for businesses on their platform. Here’s what you need to know.

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Take the YouTube Plunge

Posted by Liz Schulte on 9/29/17 5:30 AM

YouTube is huge. As a platform, it has the potential for enormous reach and is one of the most intimidating areas of social media. Videos have a permanency that other platforms lack. The production value of the most popular videos keeps getting better and people want to see regular content. YouTube, as a marketing platform, isn’t for everyone. It requires a level of energy and comfort with the camera that cannot be manufactured. For those who can truly embrace it, it is a game changer.

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Going Live Part Two

Posted by Liz Schulte on 9/22/17 5:30 AM

Now that you already have a plan for Going Live, we are going to dig a little deeper into the type of material that your customers might find interesting. Today we’ll cover how to format your videos so they still have the spontaneity of a live video without losing the message to your audience.

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Going Live Part One

Posted by Liz Schulte on 9/21/17 5:30 AM

There is no denying that live streaming is the newest social media craze. It is available on all the major platforms. Everyone from your friends to celebrities are doing it, but how can your business use live videos to increase website and store traffic?

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