Foreword Online

Ideas, information and industry news for collegiate retailers



Social Media Looks to Capitalize on Businesses’ Increased Digital Marketing Budgets

Posted by Liz Schulte on 9/25/18 5:30 AM

Major social media platforms, from Facebook to Snapchat, are looking at ways to attract business advertisers. While Facebook has been offering advertising solutions for years, Snapchat is new to the game. Both companies, however, have recently made announcements about new opportunities for businesses on their platform. Here’s what you need to know.

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Snapchat: 10 Seconds to Create a Lasting Impression

Posted by Liz Schulte on 8/30/18 5:30 AM

After combing through the dark, dusty, digital corners of the internet, I have compiled a list of do’s and don’ts for turning your Snapchat account into a must follow for students, alumni, and faculty and staff.

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Take the YouTube Plunge

Posted by Liz Schulte on 8/9/18 5:30 AM

YouTube is huge. As a platform, it has the potential for enormous reach and is one of the most intimidating areas of social media. Videos have a permanency that other platforms lack. The production value of the most popular videos keeps getting better and people want to see regular content. YouTube, as a marketing platform, isn’t for everyone. It requires a level of energy and comfort with the camera that cannot be manufactured. For those who can truly embrace it, it is a game changer.

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An Instagram Plan: Engaging Your Audience

Posted by Liz Schulte on 8/3/18 5:30 AM

Welcome to part two of our Instagram Plan. Last week we talked about why Instagram is a great addition to your marketing social media platform and what kind of content will attract an audience to your page. It is through this content that you will connect with not only students, but faculty, staff and alumni as well. Becoming an everyday part of their lives gives you the opportunity to turn those connections into sales. This week the focus will be on engaging your campus community and marketing your store events in a way that makes people excited to participate.

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An Instagram Plan: Creating Content More People Want

Posted by Liz Schulte on 8/2/18 5:30 AM

Social media marketing offers a variety of platforms to engage with customers, but with that comes a variety of challenges. On Facebook it is hard to be seen, on Twitter you are limited to 140 characters and on Snapchat you only get 10 seconds to make a lasting impression. Instagram is different. Your followers will see your posts, your caption can be as long as you need it to be and the images never go away. This is why Instagram dominates all social media when it comes to interactions per thousand followers.

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How to Optimize Your Social Media Reach

Posted by Liz Schulte on 7/26/18 5:30 AM

The intricacies of social media can make even the most stalwart of fans sigh. There is an art to figuring out how to craft a social media post that will sound genuine, yet still perform well in the algorithms that determine a post’s reach. Today, we’re going to discuss how to maximize your social media reach and engagement to drive more students into your store and build trust.

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Linked Together

Posted by Liz Schulte on 7/24/18 5:30 AM

We don’t talk a lot about LinkedIn. It is not a platform designed to connect retail to customers. If you were looking for information on a big sale your favorite store was having, LinkedIn wouldn’t be your first choice — or even your fifth choice. Chances are, you’d never turn to the site. While it is not a natural fit for marketing your college store to students, there is still benefit to being active on the site. Here are three ways LinkedIn can help you grow professionally.

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Going Live Part Two

Posted by Liz Schulte on 7/18/18 5:30 AM

Now that you already have a plan for Going Live, we are going to dig a little deeper into the type of material that your customers might find interesting. Today we’ll cover how to format your videos so they still have the spontaneity of a live video without losing the message to your audience.

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Going Live Part One

Posted by Liz Schulte on 7/17/18 5:30 AM

There is no denying that live streaming is the newest social media craze. It is available on all the major platforms. Everyone from your friends to celebrities are doing it, but how can your business use live videos to increase website and store traffic?

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Pinterest: Turn a Pin Into a Marketing Win

Posted by Liz Schulte on 7/12/18 5:30 AM

The Pinterest community is active and growing, but how do you turn a site that is known for recipes, fashion and DIY projects into more customers and sales for your bookstore? Today we are going to learn how to turn a pin into a marketing win.  

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