Foreword Online

Ideas, information and industry news for collegiate retailers



Spotlight: Giving Back to Students Through Mask Sales

Posted by Liz Schulte on 1/11/21 6:30 AM

There is no doubt that mask wearing has become a new normal over the past year. With the emergence of a new accessory that everyone required to wear, it makes sense for campus stores to offer them to customers. However, Grand Valley State University (GVSU) Store decided to take a slightly different route. The store has opted to donate a portion of its mask sales to the campus Student Support Fund, helping student who have been affected by the pandemic.

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Keep Your eCommerce Site Interesting With Care Packages

Posted by Liz Schulte on 12/16/20 6:30 AM

There is nothing quite like receiving a thoughtful gift that lets you know someone is thinking about you. However, finding that perfect gift isn’t easy. One way the college store can help the campus community is by giving customers the option to order a pre-bundled care package.

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Five Online Campus Bookstore Promotions for the Holidays

Posted by Liz Schulte on 12/2/20 6:30 AM

How will you encourage online sales this holiday season? With many students possibly not coming back after Thanksgiving, it is important to have a plan to help drive traffic to your website. We have put together five ideas to help you engage customers and drive website traffic.

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3 Best Practices for Planning Collegiate Retail Events

Posted by Lori Reese on 10/28/20 7:00 AM

Collegiate retail events build campus relevance. With excellent planning, campus stores can host events with a strong return on investment and become staples in campus life. We’ve culled advice from collegiate retail experts nationwide and found three proven best practices for planning successful bookstore events.

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UMBC Bookstore’s Yum Shoppe Offers Students Convenience and a Taste of Home

Posted by Liz Schulte on 10/19/20 6:00 AM

The UMBC Bookstore’s Yum Shoppe has always been a student favorite. Bookstore Director Erin McGonigle remembers being a Yum Shoppe addict when she was a student. For the UMBC community, it truly is the convenience store with more. So, what do they do to inspire such student, alumni and community loyalty?

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5 Simple Ways to Boost Online Promotions

Posted by Liz Schulte on 9/23/20 6:30 AM

Creating word of mouth and inspiring customer traffic are essential to a sale’s success. Traditional in-store sales and online sales have a lot of similarities. Both require marketing, social media and a prepared staff. However, there are a few things you can do to ensure your online sale goes smoothly and improve results.

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How to Make Your Campus Retail Store a Community Star

Posted by Terri Mitchell on 9/14/20 7:00 AM

If you’re like me and you want to make a difference, there is no business more rewarding than campus retail.

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3 Ways to Add Body Inclusivity to Your College Retail eCommerce Site

Posted by Liz Schulte on 9/9/20 6:30 AM

Have you ever bought clothing online and it didn’t fit like you expected? There simply isn’t one body type that represents all students. Purchasing clothing online can often feel like rolling the dice because the images and models you most often see do not represent you or your body type. The importance of eCommerce sales has only grown due to recent events. This fall consider adding more body inclusivity to your website to inspire more sales.

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Drive-through Rush Boosts Sales at Hagerstown Community College Bookstore

Posted by Liz Schulte on 6/29/20 6:45 AM

As summer rush approached, Hagerstown Community College Bookstore Manager Tammy Crockett knew there was a way the store could continue to serve students, keep them safe and give them convenient, one-stop shopping. By holding a drive-up rush event, the store could provide students with everything they might need to start a new term and save them shipping costs.

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Spotlight: UMBC Bookstore Hosts Events That Increase Foot Traffic

Posted by Liz Schulte on 6/22/20 6:30 AM

The University of Maryland Baltimore County Bookstore has curated a collection of creative events that entice student participation throughout the year. With fun games, giveaways, community-generating sidewalk sales and an incredible convenience shop with a diverse selection, every student can find something in the UMBC Bookstore that inspires them to come back. In February, we sat down with UMBC Bookstore Director Erin McGonigle to discuss how she inspires campus store foot traffic with bookstore events and marketing.

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