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Stevenson U. Stores Play Pink-a-Boo

Posted by Kate Seat on 10/12/14 11:00 PM
Topics: college store stories, college store promotions, bookstore events

It’s undeniable: October has a lot going for it. From the obvious (Halloween!) to the important (Breast Cancer Awareness!), there are many opportunities to scare up some interaction with your students and community. This month, the Stevenson University Stores got into the spirit once again by holding their third annual Pink-a-Boo and Trick or Treat sales.

For the first part of the month, customers have the chance to score up to 50 percent off their purchase of gifts or apparel. They stand behind a blue line and toss a ping pong ball into a box, divided into sections representing percentages. The game is a huge hit with students, according to sales associate Barb Shreeve: “The kids love it! It’s almost like they want to buy something in order to get the chance to play the game.”

The savings continue into the second half of the month with a sweet touch added. During the Trick or Treat Sale, all clothing and gift items are 10 percent off. When customers are ready to check out, they get a chance to win up to 50 percent off by reaching into a pumpkin bowl and picking out a lucky piece of candy with a percentage sticker attached.

“We were debating not doing this particular sale this year, but it’s so popular with our students that we had to,” Shreeve said. “Plus, the weather’s changing, so we like to help them out with purchasing stuff like sweatshirts. That’s one of the top things people go for during these sales.”

Hoodies, jackets, sweatpants and pajamas are also predictably popular with the students. Some even plan ahead, and pick up gifts to get a jump on holiday shopping.

The stores incorporate Breast Cancer Awareness into the monthlong event by donating a portion of the sales to the Breast Cancer Research Foundation.

About Kate Seat

Kate Seat is a former copywriter at MBS. When away from work, she’s either creating one-of-a-kind art dolls, reading or watching way too much tv with her husband, daughter and an irritable chinchilla named Klaus.

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