Foreword Online

Ideas, information and industry news for collegiate retailers



May the 4th Be With KSU Bookstore

Posted by Dean Asher on 6/5/17 5:30 AM

Since "A New Hope" premiered in 1977, the Star Wars franchise has been one of the most successful and beloved media franchises in the world. In fact, the unofficial holiday "Star Wars Day" is celebrated by fans on May 4 — a pun off of the phrase "May the Force be with you."

It gave University Stores at Kennesaw State University something to celebrate as well. The store took the concept and ran with it for the week of May 2-6, offering a sale for 25% off Star Wars merchandise, and using a Star Wars theme to spruce up its display windows and advertise its rental returns.

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WKU Store Taps University President for Voicemail Promotion

Posted by Jason Smallheer on 5/8/17 5:30 AM

Western Kentucky University President Dr. Gary Ransdell is retiring after 20 years. Frequently seen on campus interacting with students, his face and passion for his school, and his alma mater will be missed. Ransdell has supported his school's athletic teams, academic departments and held a unique element of support for his university bookstore.

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Bracket Battle in the College Store

Posted by Jason Smallheer on 3/1/17 5:30 AM

Prepare yourself for the March Bracket Battle chaos! This month people will be asking you which college basketball team is going to go all the way and let’s face it, we have no idea which team is better and can only name a handful of players. But your Bracket Battle can be about more than basketball, and you’re going to take the annual bracket bonanza to a new level.

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February 2017 – Spring into Savings

Posted by Jason Smallheer on 2/3/17 5:30 AM

The spring season is about getting ready for a break, the last push before exams and building business before buyback and summer. This month “Spring into Savings” with a sale designed to clear out the old and make room for new stock.

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January 2017: Make It a Date with Your Store

Posted by Jason Smallheer on 1/9/17 5:30 AM

Valentine’s Day is about more than chocolates and roses. It’s also an opportunity for you to "Make It a Date with Your Store" with a special sale and fun social media campaign.

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Draw Crowds With Fall-themed Events

Posted by Kate Seat on 9/30/16 7:00 AM

Rush is over, finals and buyback are ahead — October is the sweet spot between two of your busiest times during the term. That makes this the perfect opportunity to plan a fun, fall-themed in-store event. Here's your chance to increase sales for your store with inspiration from some of our favorite Foreword Online features. 

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September 2016: Don't Fear the Foot Traffic

Posted by Kate Seat on 9/1/16 5:00 AM

If you ask us, Halloween is the holiday that has it all: You get to dress up in a fun costume, go to parties, stay out late and — the best part — it’s socially acceptable to gorge yourself senseless on candy and treats. Sounds perfect!

Many college students agree, so that makes this holiday an ideal opportunity to attract new customers to your store and encourage existing ones to come back in with a series of killer events.

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How Plato Helps Flagler Increase Foot Traffic and Keep Customers Happy

Posted by Dean Asher on 8/22/16 5:00 AM

In an industry where the majority of business is conducted during just a few weeks each year, one of the many challenges of running a college bookstore is keeping people coming in-store between rush and buyback. Flagler College Bookstore figured out a great way to do it, with the help of an ancient philosopher.

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How Pikachu Can Help Your Store Earn More Sales

Posted by Dean Asher on 7/14/16 5:00 AM

Nintendo's latest app has taken the world by storm. If you haven't heard, Pokemon Go is an augmented reality geolocation app, where users can use their mobile device's camera to wander around their campuses and communities in search of popular Pokemon characters hidden throughout the world at various parks, streets, businesses and landmarks.

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The Book Mark Has Big Hit with Candy Bouquets

Posted by Kate Seat on 2/28/16 11:00 PM

What do you do when you find yourself with an overabundance of a certain product? In most cases, you can either just send the surplus back or decide to get creative and find a way to make it work to your store’s advantage. That’s exactly the situation the staff at The Book Mark found themselves in, when they accidentally ordered over 300 candy bars from one of their vendors.

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