Foreword Online

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Celebrating Dads

Posted by Kate Seat on 6/12/14 11:00 PM
Topics: social media, college store stories, bookstore events, customer loyalty

Whether you owe him your abiding love for baseball, or the fact that you can operate a motor vehicle in a semi-responsible fashion, your dad is undoubtedly a big part of who you are today. This Sunday, if you can, take the opportunity to let him know how much you appreciate everything he’s done for you over the years.

Here are some ways college stores are showing their Dad-ication:

Your Dad. Your Hero. The University Co-Op is making use of hashtags by hosting a photo contest across their Facebook page and Instagram.

The University Co-op: #LonghornDad contest, Dad-themed quiz, Father’s Day Event

The resourceful team at The University Co-op used their blog to promote Father’s Day products by using a Buzzfeed-inspired quiz from After answering a series of questions to find out “What Should You Get Dad for Father’s Day?” the person taking the quiz gets suggestions for gifts based on what type of Dad they have, like “Sports Dad” or “Outdoors Dad.”

The #LonghornDad contest gives Longhorn fans an opportunity to showcase pictures with their fathers, and share what makes their dad so great with the Co-op’s entire Facebook community.

They are also hosting a Father’s Day event this weekend. William Kelleher, promotions manager, explains further: “The event will include free samples from food trailers, mini putt golf course, a dunk tank to "Dunk Your Dad" and more. We hope that families will come into the store, have a good time and SHOP!”


BYU Bookstore Tie Tying Contest BYU Bookstore is hosting a Tie Tying Contest and Tie Tying Race in celebration of Father's Day this Sunday.

BYU Bookstore: Tie-tying Contest

After some brainstorming, the staff at the BYU Bookstore decided that combining ties and Father’s Day was a natural fit. According to Luke Einfeldt, marketing and social media specialist, “the Father’s Day tie-tying contest is a creative and fun way to provide customers with an experiential visit to the BYU Store. We hope to enable our customers to continue a worthwhile tradition of giving and remembering the good men that so many of our fathers have been.”

UC Davis Stores: Free Shipping

UC Davis Stores is offering free shipping from June 2 – June 16 to honor grads and dads. This is the first time they’ve offered this promotion, but hope to offer it again for future events. They also have a selection of Dad-themed merchandise guaranteed to please any Aggie Dad.

How are you celebrating your dad this Sunday? Let us know in the comments below!

About Kate Seat

Kate Seat is a former copywriter at MBS. When away from work, she’s either creating one-of-a-kind art dolls, reading or watching way too much tv with her husband, daughter and an irritable chinchilla named Klaus.

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