Foreword Online

Ideas, information and industry news for collegiate retailers

How to Turn Around a Customer Service Nightmare

Posted by Liz Schulte on 5/8/18 5:30 AM

I have never met a single person who hasn’t had a bad customer service experience. In fact, in a single month, I had five bad experiences with various companies, one of which I will never use again. Sadly, I can only think of one truly exceptional customer experience in the same time frame. Customer service is being left behind by disinterested staff and consumers aren’t happy about it.

Read More

Make a Plan to Increase College Store Traffic

Posted by Liz Schulte on 3/22/18 5:30 AM

Retail markets have peaks and valleys in customer traffic. Turning the slower months into growth for your college store can be the difference between an average year and a great year. However, this is easier said than done. Start with developing a plan for the slower months. Sometimes the tried-and-true events work best. People know what to expect and how everything works. That same familiarity, though, can be an antithesis of excitement. This year, embrace change and do something you have never done before.

Read More

What Are the Risks and Advantages of Price Matching?

Posted by Lori Reese on 3/12/18 5:30 AM

Many big box retailers do it: They don’t just engage in price matching, they price match with Amazon. Some will let you take your discount at the register. Others will throw in free shipping if you demonstrate that the eCommerce behemoth has a lower price on the same product of the same brand. Still, college stores face a different set of challenges from traditional retailers. Should they jump on the price-match bandwagon, or are the dangers of revenue loss too great?

Read More

Loyalty Matters: How to Maximize Your Rewards Program

Posted by Lori Reese on 2/22/18 5:30 AM

Faith, devotion, loyalty: College stores need more than foot traffic. They need to take centerstage as a customers’ one-stop-shop for campus necessities. Rewards programs have become one of the most common ways retailers seek to inspire fidelity in consumers, but how well do they work?

Read More

3 Lessons Stores Can Learn From Amazon

Posted by Liz Schulte on 1/24/18 5:30 AM

Amazon is one of the biggest retail innovators of the last two decades, arguably the 21st century. They seemingly dive into markets overnight and change the way things are done along with the public’s expectations. We watched with amazement when Amazon acquired Whole Foods, wondering what, if anything, would change. Now, the famously expensive grocery chain has seen price cuts and Prime members will get perks in the store — a clear sign Amazon is leaving its mark. What wisdom can small stores extrapolate from Amazon’s business practices to carry their college store into the future?

Read More

UC Davis Stores: Students' Saving With Aggie Kickbacks

Posted by Liz Schulte on 3/6/17 5:30 AM

Rewards programs are a great way to give back to customers and to encourage repeat business. Knowing your customers and adjusting to what suits them best is essential to developing a long-term plan. If they aren’t using the rewards program, it isn’t benefiting them or the store. When UC Davis Stores evaluated their Aggie Kickbacks program in comparison to UC Merced and UCLA, they saw room for improvement.

Read More

Inspire Loyalty With Your Rewards Program

Posted by Liz Schulte on 2/21/17 5:30 AM

Nearly every store and restaurant has a loyalty rewards program. Some give you a specific item for free, some give money off and others build points that you can use in specified ways. However, when everyone is running a loyalty program, it becomes harder for a programs to live up to its intended purpose: to inspire loyalty.

Read More

Connect with Your Customers for Continued Contact

Posted by Jason Smallheer on 12/16/16 5:30 AM

The university bookstore is going through an evolution. Once known as “the place” to pick up course materials and spirit goods, regular visits to the bookstore have dropped to only two to four times per year per student, solely for textbook purchases and buyback.

Read More

Important Millennial Shopping Trends Your Store Needs to Know

Posted by Dean Asher on 9/8/16 5:00 AM

Retail experts believe consumers aged 18-34  will spend a combined $200 billion annually beginning next year. That's some serious business, so how well do you understand how your customers choose to shop?

Read More

Easy Ways to Market Your Store that Cost Little to Nothing

Posted by Dean Asher on 8/16/16 5:00 AM

Do you wish you had more of a marketing budget? Are you doing what you can to promote your store with social media and the occasional campus newspaper ad, but want to find ways to get the word out without breaking the bank or overburdening your staff? It's easier than you think.

Read More

Subscribe for updates

Share your experience

Contact our editorial team to set up an interview or to contribute a guest post.

Most popular posts