Foreword Online

Ideas, information and industry news for collegiate retailers



Best Adoption Communication Articles 2017

Posted by Lori Reese on 1/9/18 5:30 AM
Topics: faculty relations, adoptions

Finding ways to reach faculty about early adoptions is a perennial concern for college retailers. Faculty are often unaware that timely textbook choices do more than increase efficiency. They ultimately help students save money and receive more for their books at buyback. Because translating the nuances of the textbook industry to faculty in a way they understand is an ongoing challenge, we’ve compiled our top five most-read adoption communication articles from 2017.  Explore what you might have missed or bookmark this page as a reference.

Best of 2017 Adoption Communication Articles

5. Why Now? The Adoption Answers You Need for Faculty

It’s a distraction, an onerous bit of red tape or just an abstract requirement that seems out-of-step with classroom reality: Your earnest early-adoption request ends up deleted, routed to junk mail or ignored because faculty don’t understand why you’re sending requests out so early. If you want teachers to cooperate with the college store schedule, it’s critical to anticipate their questions, understand confusion and offer succinct, concrete answers.

Read more

4. Adoptions — Communication Leads to Savings and Student Success

Without proper course materials available on the first day of class the chances of student success are reduced, faculty are unable to teach a course in line with administrative goals, and student and faculty retention become a challenge.

Read more

3. Communicating With Faculty About Early Adoptions

As spring rolls in course material adoptions come back to the forefront of concerns. Finding ways to communicate the importance of early adoptions to faculty can be a challenge. Are you doing enough? Are you doing too much? Students, faculty and college stores benefit from working together. Finding that happy medium where faculty are informed enough to understand the importance to the student and the store, but do not feel harassed about the subject requires finesse. Here are four best practices when building professional relationships that will create a lasting rapport.

Read more

2. 3 Ways You Need to Reach Faculty About Adoptions

In my first week at MBS, I told a colleague something about faculty adoptions that stunned him. He was writing a blog about why it’s essential for bookstores to get all their adoptions in early.

“Impossible,” I said.

Read more

1. Adopt What? 3 Secrets You Need to Know About Faculty

First, an apology: Before I started working for MBS, I spent more than a decade in college classrooms oblivious to the needs of campus retailers. Although I can’t speak for all faculty members, I doubt my ignorance was unique.

Read more

Subscribe to Foreword Online

About Lori Reese

Lori Reese is a Marketing Copywriter with MBS. She has more than 15 years’ experience teaching in college and K-12 classrooms. In her free time, she loves reading, creative writing and playing with her three-legged cat, Boss.

Article comments