Foreword Online

Ideas, information and industry news for collegiate retailers



Best Adoption Communication Articles 2017

Posted by Lori Reese on 1/9/18 5:30 AM

Finding ways to reach faculty about early adoptions is a perennial concern for college retailers. Faculty are often unaware that timely textbook choices do more than increase efficiency. They ultimately help students save money and receive more for their books at buyback. Because translating the nuances of the textbook industry to faculty in a way they understand is an ongoing challenge, we’ve compiled our top five most-read adoption communication articles from 2017.  Explore what you might have missed or bookmark this page as a reference.

Read More

Communicating With Faculty About Early Adoptions

Posted by Liz Schulte on 12/11/17 5:30 AM

As spring rolls in course material adoptions come back to the forefront of concerns. Finding ways to communicate the importance of early adoptions to faculty can be a challenge. Are you doing enough? Are you doing too much? Students, faculty and college stores benefit from working together. Finding that happy medium where the faculty is informed enough to understand the importance to the student and the store, but does not feel harassed about the subject requires finesse. Here are four best practices when building professional relationships that will create a lasting rapport.

Read More

Why Now? The Adoption Answers You Need for Faculty

Posted by Lori Reese on 10/31/17 5:30 AM

It’s a distraction, an onerous bit of red tape or just an abstract requirement that seems out-of-step with classroom reality: Your earnest early-adoption request ends up deleted, routed to junk mail or ignored because faculty don’t understand why you’re sending requests out so early.  If you want teachers to cooperate with the college store schedule, it’s critical to anticipate their questions, understand confusion and offer succinct, concrete answers.

Read More

3 Ways You Need to Reach Faculty About Adoptions

Posted by Lori Reese on 10/13/17 5:30 AM

In my first week at MBS, I told a colleague something about faculty adoptions that stunned him. He was writing a blog about why it’s essential for bookstores to get all their adoptions in early.

“Impossible,” I said.

Read More

Adopt What? 3 Secrets You Need to Know About Faculty

Posted by Lori Reese on 10/5/17 5:30 AM

First, an apology: Before I started working for MBS, I spent more than a decade in college classrooms oblivious to the needs of campus retailers. Although I can’t speak for all faculty members, I doubt my ignorance was unique.

Read More

The Ichabod Shop “Memes” Business; Get Adoptions In

Posted by Jason Smallheer on 4/17/17 5:30 AM

The Ichabod Shop at Washburn University in Topeka, Kansas, has found a way to make faculty aware of the deadline for course material adoptions, open the door for more conversations and be the “person” departments want to hear from daily.

Read More

Adoptions – Communication Leads to Savings and Student Success

Posted by Jason Smallheer on 3/29/17 5:30 AM

Without proper course materials available on the first day of class the chances of student success are reduced, faculty is unable to teach a course in line with administrative goals, and student and faculty retention become a challenge.

Read More

Kirkwood Community College: Communicating Success With Expo

Posted by Liz Schulte on 2/13/17 5:30 AM

Part of working in higher education is spending a good portion of each day trying to solve problems. What if you could address the concerns of faculty, staff and students while building your school’s relationship with its publishing partners, vendors and wholesalers — in just one event? It sounds too good to be true, but that’s what Kirkwood Community College in Cedar Rapids, Iowa, recently did.

Read More

Madison College Tackling Textbook Costs Through Teamwork

Posted by Liz Schulte on 2/9/17 5:30 AM

A frequent point of contention between students and their school is course material affordability. Students want better prices, but their expenses keep going up. Often the cost-savings battle is fought on all fronts with each side of the issue squared off into their own corner, but what if it didn’t have to be?

Read More

Educate Faculty about Adoptions [Marketing Materials]

Posted by Kate Seat on 2/24/16 1:30 AM

When faculty members submit their adoptions on time (or early), your students have more opportunities to save when they purchase their course materials the following term. To make it easier for you to communicate the important role your faculty play in the price of textbooks, we've rounded up a selection of the free resources we've created over the past couple of years. Browse the materials below and simply click on each image to download each item or set.

Read More