Foreword Online

Ideas, information and industry news for collegiate retailers



3 Benefits of Marketing the Campus Store to Faculty

Posted by Lori Reese on 8/7/19 8:00 AM

Counting faculty members among a campus store’s target markets seems counterintuitive. College store professionals already work hard to coordinate faculty textbook adoptions. Without such efforts, fewer faculty and students would have essential educational materials. Why increase faculty engagement?

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The Top 3 Questions You Must Answer Before Emailing Faculty

Posted by Lori Reese on 7/31/19 8:00 AM

Your campus store's business health, adoption rate and value to students depend on increased faculty engagement. For that reason, you must be strategic about writing campus store emails to faculty. It’s essential to invest time and energy in developing an interconnected set of emails that increase engagement. If effective, a powerful message entices readers to open your emails and do what you ask them to do.

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The Duck Store on Faculty Communication: It's "100% About Students"

Posted by Alex Lyons on 7/24/19 8:00 AM
Alex Lyons

About Alex Lyons

Alex Lyons is Chief Information Officer for the Duck Store, which has served the University of Oregon students in Eugene for nearly a century. Alex has been with the Duck Store since 2001. She is responsible for managing Development & Data Analytics, Online Commerce Operations, Information Technology, and the Text Book/Academic Services teams.

When you’re planning how you’ll reach faculty, it’s essential to start with a question: What do faculty really need to know?

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Spotlight: Textbook Adoption Rate Soars at Chemeketa Community College Bookstore

Posted by Liz Schulte on 3/4/19 5:30 AM

With an adoption completion rate of 99.92% seven weeks before the start of spring term, Chemeketa Community College is inspiring. Recently, we sat down with Chemeketa’s Director of the Bookstore and Auxiliary Services Meredith Schreiber and the Bookstore Course Materials Coordinator Bonnie Perry to discuss their approach to faculty adoptions and student affordability.

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Communicating With Faculty About Early Adoptions

Posted by Liz Schulte on 10/15/18 5:30 AM

As spring rolls in, course material adoptions come back to the forefront of concerns. Finding ways to communicate the importance of early adoptions to faculty can be a challenge. Are you doing enough? Are you doing too much? Students, faculty and college stores benefit from working together. Finding that happy medium where the faculty is informed enough to understand the importance to the student and the store, but does not feel harassed about the subject requires finesse. Here are four best practices when building professional relationships that will create a lasting rapport.

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Adopt What? 3 Secrets You Need to Know About Faculty

Posted by Lori Reese on 10/4/18 5:30 AM

First, an apology: Before I started working for MBS, I spent more than a decade in college classrooms oblivious to the needs of campus retailers. Although I can’t speak for all faculty members, I doubt my ignorance was unique.

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3 Ways You Need to Reach Faculty About Adoptions

Posted by Lori Reese on 9/5/18 5:30 AM

In my first week at MBS, I told a colleague something about faculty adoptions that stunned him. He was writing a blog about why it’s essential for bookstores to get all their adoptions in early.

“Impossible,” I said.

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The 3 Big Secrets to Early Adoption Success

Posted by Lori Reese on 2/27/18 5:30 AM

Persuading faculty to turn in adoptions early can be like trying to turn the Titanic. It often seems like academics exist in a world apart from administrators and retailers. In a way, they do: Many see their work as a last refuge for higher ideals within capitalist society. They take pride in how little they think about things like business and money. So, how can a humble retailer hope to catch their attention?

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Why Now? The Adoption Answers You Need for Faculty

Posted by Lori Reese on 2/7/18 5:30 AM

It’s a distraction, an onerous bit of red tape or just an abstract requirement that seems out-of-step with classroom reality: Your earnest early-adoption request ends up deleted, routed to junk mail or ignored because faculty don’t understand why you’re sending requests out so early.  If you want teachers to cooperate with the college store schedule, it’s critical to anticipate their questions, understand confusion and offer succinct, concrete answers.

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Textbook Wisdom: Want to Help At-Risk Students? Get Your Book Orders in Early

Posted by Lori Reese on 1/23/18 5:30 AM

Welcome to our third installment of Textbook Wisdom, a Foreword Online series that speaks directly to faculty about course material issues. This week’s article deals with a perennial bookstore concern: Early adoptions. Post it on social media — and email the link to faculty. Bridge the gap between bookstores and educators.

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