Foreword Online

Ideas, information and industry news for collegiate retailers



Best of 2017: Monthly Marketing Plans

Posted by Liz Schulte on 1/4/18 5:30 AM
Topics: MBS Monthly Marketing Plans, Marketing to Students, Bookstore marketing

We share a monthly marketing plan at the beginning of every month designed to increase store traffic and boost student trust and engagement. Included in the plans are posters, flyers, examples social media posts and more so your store has everything it needs for a spectacular event. As you develop your store’s marketing idea for 2018, check out our top five most popular monthly marketing plans in 2017.

Best of 2017: Monthly Marketing PlansThink, Plan, Do Monthly Marketing Plan

Coming across a fun marketing idea when it is too late to implement is disappointing. As the year progresses, there are naturally times when setting up marketing events is easier than others, but the good ideas rarely seem to fall in those moments. Take advantage of one of the slower times of the year by making a plan. In this monthly marketing plan, instead of offering a single idea, we have 10 social media marketing events you can personalize and line up throughout the year to fit your schedule.

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April Showers Bring May Flowers Customer Appreciation Sale

Host an April Showers Bring May Flowers customer appreciation extravaganza; your opportunity to make sales and motivate the troops as buyback approaches. Buyback season brings a captive audience with money in hand. Create the opportunity to entice additional customers through the door by showing your appreciation for their business.

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Make It a Date With Your Store

Valentine’s Day is about more than chocolates and roses. It’s also an opportunity for you to "Make It a Date with Your Store" with a special sale and fun social media campaign. This year, you are going to light the spark for your sales, involve your customers and get the campus talking about the store’s enormous mixer and sale that will have customers rushing through your doors.

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New Student Midnight Markdown

The start of the school year is prime time to cultivate loyalty among new customers. Don’t wait until rush to reach out. Plan a treat for newcomers now that you can advertise during orientation and schedule early in the year.

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Mystery May

You don’t need to live at 221B Baker Street to love a good mystery. As the semester winds to a close, it is a busy time for everyone on campus. Keep this month’s event simple, engaging and easy to manage with one or all of these ideas for a terrific Mystery May event designed to bring people into your store without taking up a lot of time.

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To get more marketing plans and ideas, check out our archive of the last six years of events here.

Foreword Online Monthly Marketing Plans

About Liz Schulte

Liz is a marketing copywriter for MBS. Her background ranges from customer service to business owner. She has firsthand experience with creating marketing plans as well as ensuring the customer’s needs are met. When she isn’t in the office, she is an avid reader, a prolific writer and the owner of two very spoiled dogs.

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