Foreword Online

Ideas, information and industry news for collegiate retailers



App-y Hour: August Monthly Marketing Plan

Posted by Liz Schulte on 8/1/18 8:30 AM

Need a map? Music? Guided meditation? A budget? To know which bar around you is offering the cheapest drinks? There’s an app for that. Phones have become the unnatural extension of our arms for a good reason: there is a world of information within our grasp. There is an app for almost everything imaginable, but which apps can help a college student manage their busy lives?

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New Student Midnight Markdown: Monthly Marketing Plan

Posted by Lori Reese on 7/2/18 5:30 AM

The start of the school year is prime time to cultivate loyalty among new customers. Don’t wait until rush to reach out. Plan a treat for newcomers now that you can advertise during orientation and schedule early in the year.

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Think, Plan, Do: 2018 Marketing Plan

Posted by Liz Schulte on 6/1/18 6:30 AM

Certain times of the year are naturally busier than others. Promotions and events can be lost when there isn’t time to plan and host an event on top of everything else you do. Take advantage of this summer’s lull to organize and prepare your marketing efforts for the rest of the year.

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Spark Community Imagination: May Monthly Marketing Plan

Posted by Liz Schulte on 5/1/18 5:30 AM

June is a great time to invite the surrounding community, alumni and hard-to-reach nontraditional students to your store. This May, plan for a whimsical and fun children’s story hour to remind parents families are welcome in your store.

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Celebrate Cinco de Mayo: Monthly Marketing Plan

Posted by Lori Reese on 4/2/18 5:30 AM

No, it’s not Mexican Independence Day as many North Americans mistakenly think. It’s not even an important holiday in Mexico. But Cinco de Mayo matters in the U.S., and students everywhere will be primed for fun. This month’s marketing plan gives you all you need to host a fabulous May 5 sale event that drives foot traffic, boosts sales and cultivates student trust. Just download our colorful marketing kit and follow our step-by-step guide to success.

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Slash Prices Next Friday the 13th

Posted by Liz Schulte on 3/5/18 5:30 AM

Do you believe in luck? Do strange occurrences happen when there is a full moon? Whether or not you personally believe in superstitions, many people do. So many, in fact, that on Friday the 13th retail sales can suffer. This April, take the opportunity to turn this well-known superstition into a fun sales event for your store.

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The 2017 Best of College Store Scavenger Hunts

Posted by Lori Reese on 1/5/18 5:30 AM

Scavenger hunts offer college stores a wealth of opportunity. They bring students through your doors. They offer a fun way to bond with newcomers, while helping them make new friends, get to know the campus and become acquainted with your offerings. What’s the best way to ensure your scavenger hunt is a success? Here, we offer our compendium of scavenger hunt articles. They include tales of successful store events and our Monthly Marketing Plans, which make setting up your scavenger hunt quick and easy.

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Best of 2017: Monthly Marketing Plans

Posted by Liz Schulte on 1/4/18 5:30 AM

We share a monthly marketing plan at the beginning of every month designed to increase store traffic and boost student trust and engagement. Included in the plans are posters, flyers, examples social media posts and more so your store has everything it needs for a spectacular event. As you develop your store’s marketing idea for 2018, check out our top five most popular monthly marketing plans in 2017.

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Get Ready for a Fun February Feud!

Posted by Lori Reese on 1/3/18 5:30 AM

T.S. Eliot famously declared that April is the cruelest month, but for most students, February stands out as the year’s gloomy nadir. Those in temperate climes have two more long months of dark, sleety nights before spring arrives. Midterms loom for all. That’s why this month’s marketing plan is devoted to helping you transform your store into a cheerful mid-winter refuge. Plan a February Feud, a riff on the classic gameshow that will brighten the month and offer students the best cure for the blues: Laughter.

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The Resolution Reckoning: December Monthly Marketing Plan

Posted by Lori Reese on 12/1/17 5:30 AM

 “May the odds be ever in your favor!” ®

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