Foreword Online

Ideas, information and industry news for collegiate retailers



Three Customer Service Tips for an eCommerce Rush

Posted by Liz Schulte on 1/13/21 6:30 AM

Once again, a new term is upon us and it is likely that most college stores will be directing as much student traffic online as possible. How is rush different online and how can you be sure that students continue to have the level of service from the store that they expect? We have collected three tips to help boost your rush this term.

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Strengthen Your Store’s Student Communications in 2021

Posted by Liz Schulte on 1/4/21 6:30 AM

Effectively communicating with students about changes has been one of the biggest challenges for bookstores recently. Many stores have developed new and successful communication channels by working with campus stakeholders. For example, working with campus marketing to send out announcements or putting reminders in the LMS.

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Elizabethtown College Store Serves Students and Parents With Pop-up Locations

Posted by Liz Schulte on 12/14/20 6:30 AM

This year has required college stores to adapt normal operation strategies, pivoting with a moment’s notice. Elizabethtown College Store had never done a pop-up location before this year, but when it needed a way to better serve students and parents on campus, the store made it work.

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3 Best Practices for Planning Collegiate Retail Events

Posted by Lori Reese on 10/28/20 7:00 AM

Collegiate retail events build campus relevance. With excellent planning, campus stores can host events with a strong return on investment and become staples in campus life. We’ve culled advice from collegiate retail experts nationwide and found three proven best practices for planning successful bookstore events.

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Think Plan Do: 2020 Online Marketing Plan

Posted by Liz Schulte on 9/2/20 6:30 AM

Online sales are an essential part of retail. As customers depend on online ordering, it is important your college store’s marketing and sale events offer deals students can take advantage of online. This third installment of the Think, Plan, Do marketing plan focuses entirely on online marketing to engage students with your eCommerce site throughout the year.

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5 Ways to Strengthen Your Store’s Online Shopping Experience

Posted by Liz Schulte on 7/1/20 6:15 AM

With more importance than ever before placed on online shopping, stores are doing what they can to improve customers’ eCommerce experience and better compete. College stores have fewer resources than large online competitors, but they have a greater ability to continue to offer customers a personal touch — even online. Today, we have five tips to engage the campus community from afar.

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Spotlight: UMBC Bookstore Hosts Events That Increase Foot Traffic

Posted by Liz Schulte on 6/22/20 6:30 AM

The University of Maryland Baltimore County Bookstore has curated a collection of creative events that entice student participation throughout the year. With fun games, giveaways, community-generating sidewalk sales and an incredible convenience shop with a diverse selection, every student can find something in the UMBC Bookstore that inspires them to come back. In February, we sat down with UMBC Bookstore Director Erin McGonigle to discuss how she inspires campus store foot traffic with bookstore events and marketing.

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Spotlight: GVSU Laker Store Has a Social Media Strategy That Works

Posted by Liz Schulte on 6/3/19 6:00 AM

Social media is a fantastic tool for college stores. It helps you connect with students, alumni and parents in a consistent and meaningful way. However, developing a great social media presence requires strategy and fair amount of patience. Find out how the GVSU Laker Store has turned their social media efforts into a valuable store resource.

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National Tartan Day Scavenger Hunt and Flash Sale

Posted by Liz Schulte on 3/20/19 6:00 AM

National Tartan Day is just around the corner. On April 6, proudly display your store’s plaid merchandise and encourage students to shop in your store by hosting a fun flash sale and scavenger hunt.

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How to Create Shoppable Ads on Instagram

Posted by Liz Schulte on 2/18/19 6:00 AM

Social media can be a tremendous tool for connecting with students, alumni and the campus community. However, starting a social media platform is more than just picking one channel and posting from time to time. Your store needs a social media strategy and  it absolutely needs to be on the platform students use. Right now, that platform is Instagram. Right now, that platform is Instagram.

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