Foreword Online

Ideas, information and industry news for collegiate retailers



National Tartan Day Scavenger Hunt and Flash Sale

Posted by Liz Schulte on 3/20/19 6:00 AM

National Tartan Day is just around the corner. On April 6, proudly display your store’s plaid merchandise and encourage students to shop in your store by hosting a fun flash sale and scavenger hunt.

Read More

How to Create Shoppable Ads on Instagram

Posted by Liz Schulte on 2/18/19 6:00 AM

Social media can be a tremendous tool for connecting with students, alumni and the campus community. However, starting a social media platform is more than just picking one channel and posting from time to time. Your store needs a social media strategy and  it absolutely needs to be on the platform students use. Right now, that platform is Instagram. Right now, that platform is Instagram.

Read More

3 Easy Ways to Drive Foot Traffic

Posted by Lori Reese on 11/28/18 5:30 AM

College stores need to establish bonds with customers. Show them you’re interested in helping students save money and succeed. Find creative ways to generate foot traffic.

Read More

Social Media Looks to Capitalize on Businesses’ Increased Digital Marketing Budgets

Posted by Liz Schulte on 9/25/18 5:30 AM

Major social media platforms, from Facebook to Snapchat, are looking at ways to attract business advertisers. While Facebook has been offering advertising solutions for years, Snapchat is new to the game. Both companies, however, have recently made announcements about new opportunities for businesses on their platform. Here’s what you need to know.

Read More

Snapchat: 10 Seconds to Create a Lasting Impression

Posted by Liz Schulte on 8/30/18 5:30 AM

After combing through the dark, dusty, digital corners of the internet, I have compiled a list of do’s and don’ts for turning your Snapchat account into a must follow for students, alumni, and faculty and staff.

Read More

Beacons in Retail: What You Need to Know

Posted by Liz Schulte on 8/23/18 5:30 AM

A customer walks into your store, eyes glued to their phone. Barely acknowledging the employee’s greeting, they wander through the store briefly before leaving without making a purchase. This is common in retail. Consumers are distracted, and it is hard to get their attention. That’s where smart beacons can change the store’s interaction with the customer, making the experience better for both.

Read More

Take the YouTube Plunge

Posted by Liz Schulte on 8/9/18 5:30 AM

YouTube is huge. As a platform, it has the potential for enormous reach and is one of the most intimidating areas of social media. Videos have a permanency that other platforms lack. The production value of the most popular videos keeps getting better and people want to see regular content. YouTube, as a marketing platform, isn’t for everyone. It requires a level of energy and comfort with the camera that cannot be manufactured. For those who can truly embrace it, it is a game changer.

Read More

Spotlight Esther Rosner: Navigating the Changes in the Book Industry

Posted by Liz Schulte on 8/7/18 5:30 AM

Esther Rosner, MBS territory manager, began working for the company when it was located at the Paris Road location in Columbia, Missouri. Through the years, she has watched MBS grow and the book industry change. We sat down with Esther at the annual sales force meeting to hear about the evolution of the textbook industry and how stores continue to adapt to the industry changes.

Read More

App-y Hour: Arm Your Students with a Custom Mobile Toolbox

Posted by Liz Schulte on 8/1/18 8:30 AM

Need a map? Music? Guided meditation? A budget? To know which bar around you is offering the cheapest drinks? There’s an app for that. Phones have become the unnatural extension of our arms for a good reason: there is a world of information within our grasp. There is an app for almost everything imaginable, but which apps can help a college student manage their busy lives?

Read More

How to Optimize Your Social Media Reach

Posted by Liz Schulte on 7/26/18 5:30 AM

The intricacies of social media can make even the most stalwart of fans sigh. There is an art to figuring out how to craft a social media post that will sound genuine, yet still perform well in the algorithms that determine a post’s reach. Today, we’re going to discuss how to maximize your social media reach and engagement to drive more students into your store and build trust.

Read More