Foreword Online

Ideas, information and industry news for collegiate retailers



New Student Midnight Markdown: Monthly Marketing Plan

Posted by Lori Reese on 7/2/18 5:30 AM

The start of the school year is prime time to cultivate loyalty among new customers. Don’t wait until rush to reach out. Plan a treat for newcomers now that you can advertise during orientation and schedule early in the year.

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The Social Media Balancing Act

Posted by Liz Schulte on 6/26/18 5:30 AM

Balancing social media with all the daily tasks you have often feels impossible. If you tilt one way, you end up falling into the social media blackhole and losing hours of your day when you should have been focusing on work. If you lean the other way, it is easy to neglect a valuable tool for connecting with customers. Life would be so much easier if you knew where and when you should post, but that’s just a dream … or is it?

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The Potential of Podcasts

Posted by Liz Schulte on 6/20/18 5:30 AM

What do you think of when you think of podcasts? Coming into this, I wasn’t a fan. Really, that’s probably not a fair statement. I simply never thought about them. I didn’t understand what podcasts provided. In my mind, I equated them with a morning radio show — I’d rather listen to music. Podcasts, however, are so much more.

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How to Capitalize on the Back-to-School Boon

Posted by Lori Reese on 6/18/18 5:30 AM

Good news at last: Back-to-school retail sales will increase 4% this year, according to eMarketer Retail. The time is ripe to set up displays, target items for markdown and put the word out. Embrace the back-to-school spirit.

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5 Reasons You Should Sell Local in Your Store

Posted by Liz Schulte on 6/13/18 5:30 AM

As the English poet John Donne famously posited, “No man is an island.” College campuses can often feel like their own, self-sustaining world. In a lot of ways, that’s what they are; jobs, housing, food and even medical services are often provided. However, no one exists in a bubble. Embracing the greater community beyond the campus walls can drive foot traffic, enhance the shopping experience and support the local economy.

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A Window of Opportunity

Posted by Liz Schulte on 6/11/18 5:30 AM

As an author, the first chance you have to bring a reader into your world is with your book cover. A great cover will stop a person who is browsing. The art will present an intriguing story to the reader that makes them want to know more. Once the book is in their hands, it is up to the content inside to make the sale and create a loyal customer, but it is the cover that makes the introduction. With a college store, creative and eye-catching window displays act in the same manner.

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Think, Plan, Do: 2018 Marketing Plan

Posted by Liz Schulte on 6/1/18 6:30 AM

Certain times of the year are naturally busier than others. Promotions and events can be lost when there isn’t time to plan and host an event on top of everything else you do. Take advantage of this summer’s lull to organize and prepare your marketing efforts for the rest of the year.

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Can Smartphones Replace Laptops?

Posted by Liz Schulte on 5/24/18 5:30 AM

Physical books are being replaced by eBooks — didn’t happen. Blu-ray is the next DVD — sorry, that was streaming. Smartphones are the new laptop — jury’s still out?

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5 Tips for Marketing to Your Chinese Students

Posted by Lori Reese on 5/23/18 5:30 AM

Is your college store taking advantage of a burgeoning market on campus? If your school is anything like hundreds nationwide, it has a growing international program — and the country that dominates that pool is China.

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Snap to It: Three Snapchat Marketing Ideas

Posted by Liz Schulte on 5/17/18 5:30 AM

There is no denying that with the younger generations Snapchat is the place to be. Facebook is something their parents use. Twitter is potentially headed to the proverbial “farm” to be with MySpace. LinkedIn has never had an appeal for students. Snapchat, though, is new, fresh and incriminating content ideally disappears in ten seconds. The temporary nature that makes the platform appealing to students, makes using it for marketing a challenge — but not impossible.

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