Foreword Online

Ideas, information and industry news for collegiate retailers



Entice Alumni to Shop With Your Store This Holiday Season

Posted by Liz Schulte on 11/6/23 7:30 AM

November and December are typically busy retail months. Many shoppers are actively looking for great deals or the perfect holiday gift. This year, boost your holidays sales by driving more alumni traffic to the campus store website throughout the season with these easy marketing tips.

Read More

Reasons to Implement Price Matching

Posted by Liz Schulte on 3/20/23 6:30 AM

For most people, price matters. A great bargain can entice you to make an unplanned purchase. Likewise, a price tag higher than what you anticipated (or high shipping costs) can cause you to hesitate. Price matching is one way to reach price sensitive shoppers and increase sales.

Read More

Online Kit Ideas for the Holiday Season

Posted by Liz Schulte on 10/17/22 6:45 AM

The gift-giving season is right around the corner. Give customers some fun gift basket options by creating online kits with some of the merchandise you already have in your store.

Read More

4 Exciting College Store Events For Fall

Posted by Liz Schulte on 9/19/22 10:45 AM

Rush can bring a lot of students through your store, but what keeps them coming back week after week? We have compiled some ideas to help you give students a reason to visit the store regularly and keep sales rolling throughout the term.

Read More

Three Customer Service Tips for an eCommerce Rush

Posted by Liz Schulte on 1/13/21 6:30 AM

Once again, a new term is upon us and it is likely that most college stores will be directing as much student traffic online as possible. How is rush different online and how can you be sure that students continue to have the level of service from the store that they expect? We have collected three tips to help boost your rush this term.

Read More

Strengthen Your Store’s Student Communications in 2021

Posted by Liz Schulte on 1/4/21 6:30 AM

Effectively communicating with students about changes has been one of the biggest challenges for bookstores recently. Many stores have developed new and successful communication channels by working with campus stakeholders. For example, working with campus marketing to send out announcements or putting reminders in the LMS.

Read More

Elizabethtown College Store Serves Students and Parents With Pop-up Locations

Posted by Liz Schulte on 12/14/20 6:30 AM

This year has required college stores to adapt normal operation strategies, pivoting with a moment’s notice. Elizabethtown College Store had never done a pop-up location before this year, but when it needed a way to better serve students and parents on campus, the store made it work.

Read More

3 Best Practices for Planning Collegiate Retail Events

Posted by Lori Reese on 10/28/20 7:00 AM

Collegiate retail events build campus relevance. With excellent planning, campus stores can host events with a strong return on investment and become staples in campus life. We’ve culled advice from collegiate retail experts nationwide and found three proven best practices for planning successful bookstore events.

Read More

Think Plan Do: 2020 Online Marketing Plan

Posted by Liz Schulte on 9/2/20 6:30 AM

Online sales are an essential part of retail. As customers depend on online ordering, it is important your college store’s marketing and sale events offer deals students can take advantage of online. This third installment of the Think, Plan, Do marketing plan focuses entirely on online marketing to engage students with your eCommerce site throughout the year.

Read More

5 Ways to Strengthen Your Store’s Online Shopping Experience

Posted by Liz Schulte on 7/1/20 6:15 AM

With more importance than ever before placed on online shopping, stores are doing what they can to improve customers’ eCommerce experience and better compete. College stores have fewer resources than large online competitors, but they have a greater ability to continue to offer customers a personal touch — even online. Today, we have five tips to engage the campus community from afar.

Read More

Subscribe for updates

Share your experience

Contact our editorial team to set up an interview or to contribute a guest post.

Most popular posts