Foreword Online

Ideas, information and industry news for collegiate retailers



A Quick Guide to Last-Minute Buyback Promotions

Posted by Liz Schulte on 4/26/18 10:30 AM

Buyback is just around the corner, but it isn’t too late to encourage students to sell their textbooks back to your college store. Follow this easy-to-use checklist to make sure you maximize your buyback marketing efforts.

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4 Proven Ways to Make Buyback Merry

Posted by Lori Reese on 4/23/18 10:30 AM

Drawing students to your store for buyback is step one. Step two can be even trickier: Ensuring customers leave feeling happy with the cash they get for their books.

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The Last-Minute Buyback Plan

Posted by Liz Schulte on 4/3/18 5:30 AM

Buyback will be here before you know it. Do you have plan? How will you get the word out to students about where and when they can sell back their books? Do you have an incentive for them to choose your store rather than the competition? If these questions have filled you with anxiety, have no fear. We have gathered some easily-implemented ideas your store can use to ensure your buyback is a success.

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Expert Advice to Increase the Reach of Your Email This Year

Posted by Liz Schulte on 3/21/18 5:30 AM

Whether you are speaking to faculty, students or alumni, email can increase engagement and drive your desired outcome. However, you need an effective strategy to ensure your emails are opened. The time of day, the day of the week, length of your subject line, whether the message is rich or plain text, all contribute to the likelihood of your message being opened. Today, we’re going to go over the best practices you can easily implement to boost your email engagement.

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How to Get the Most Out of Your College Store's Social Media

Posted by Liz Schulte on 3/8/18 5:30 AM

Building a fanbase for your college store on social media isn’t as hard as you think. It boils down to knowing how the platforms work, understanding your audience and offering a variety of content. Once you master these elements, apply consistently. Your posts can experience what I call the web effect — a reach that expands as friends influence each other’s choices. Platform, audience and variety of posts impact your reach and audience influence. Let’s break down how each of these aspects can be utilized to increase the number of students who see your posts.

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Spotlight Abraham Dyer: Ways to Differentiate Your Store

Posted by Liz Schulte on 3/7/18 5:30 AM

College stores face an increasingly competitive market where student loyalty is hard to win. As students choose among competitors, it is vital to communicate what you offer that they cannot get outside vendors. That’s why we sat down with MBS Marketing Coordinator Abraham Dyer to discuss how college stores can identify and use their differentiators to drive more traffic into the store and ensure it remains a vital part of the campus ecosystem.

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Slash Prices Next Friday the 13th

Posted by Liz Schulte on 3/5/18 5:30 AM

Do you believe in luck? Do strange occurrences happen when there is a full moon? Whether or not you personally believe in superstitions, many people do. So many, in fact, that on Friday the 13th retail sales can suffer. This April, take the opportunity to turn this well-known superstition into a fun sales event for your store.

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How to Refocus Your College Store’s Social Media Presence

Posted by Liz Schulte on 2/15/18 5:30 AM

A new year is a great time to revamp your social media efforts. Maybe you have pages on multiple social media platforms, but are only interacting on one of them. Maybe you have fallen off on your posting consistency or tracking efforts. Now is a good time to hash out a new plan and stop doing what isn’t working.

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Increase Traffic With a St. Patrick’s Day Scavenger Hunt

Posted by Liz Schulte on 2/1/18 5:30 AM

With winter slowly coming to a close and spring break right around the corner, everyone could use a little bit of fun to brighten their day. A lively scavenger hunt will engage students and give them the opportunity to save some green in the store this March.

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Best of 2017: Monthly Marketing Plans

Posted by Liz Schulte on 1/4/18 5:30 AM

We share a monthly marketing plan at the beginning of every month designed to increase store traffic and boost student trust and engagement. Included in the plans are posters, flyers, examples social media posts and more so your store has everything it needs for a spectacular event. As you develop your store’s marketing idea for 2018, check out our top five most popular monthly marketing plans in 2017.

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