Foreword Online

Ideas, information and industry news for collegiate retailers

How to Get a Fresh Look for Your Store, Without Breaking the Bank

Posted by Dean Asher on 5/18/16 12:00 AM

Few things can be as big of a deal as remodeling your store. It gives stores the opportunity to expand, offer new services and even rebrand, as well as create a general air of excitement among students and alumni who want to see the new store once it's complete. In fact, statistics show that a remodel can significantly boost sales.

Unfortunately, it can also be a big headache. Even if you time your store's renovation with subsequent construction on campus like a new student union, a complete remodel is a very expensive and time-consuming venture. Furthermore, it can interfere with your business to have entire sections of your store closed off for weeks at a time while building teams work.

Do you worry your store looks stale but you don't have the money, time or resources to do a full-scale remodel? Don't worry, you can freshen up your store's look every few years if you need to, without breaking the bank. Use these tips to give your store a face lift, on a budget.

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Quick (and Cheap!) Merchandising Tweaks

Posted by Kate Seat on 4/10/15 3:30 AM

Does your sales floor need a little attention? What about your displays? Refreshing your store's appearance is easy and affordable with these simple tips:

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Schedule Some Spring Cleaning

Posted by Kate Seat on 4/3/15 4:28 AM

Spring is traditionally the time to shake off the layer of dust accumulated over the winter and make everything look fresh and bright, just in time for warmer weather and longer days. For college stores, a little summer cleaning may make more sense, since that season tends to be a little slower. Regardless of when you choose to spruce things up, we've selected some pointers to get you started from "Retail Doctor" Bob Phibbs' blog. Read over the highlights below and then be sure to check out the rest of his 39 tips.

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Make a Big Impact with a Small Design Budget

Posted by admin on 4/24/14 11:00 PM

The following excerpt is from 5 Retail Design Tips, written by Clare Evans for Independent Retailer. Evans explains simple strategies to enhance the look of a store, no matter how small, without breaking the bank. Updating the appearance of your store will immediately attract more customers and improve their shopping experience. Take a look at a few that may be the easiest to implement in a college store below, then check out her full article for more information:

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