Your campus buyback also isn't your students' only option anymore. Peer-to-peer sales have become increasingly more common through Amazon, Craigslist or even among one another on campus. To ensure you're getting the traffic you need to have the lower-cost, used options students seek first, you need to make sure your buys are as successful as possible. Here's how stores are doing it nationwide:
1. Get creative with marketing
With so many options for places to sell back textbooks, students don't need to actively seek your buy out like they may have even a few years ago. That means you need to be more proactive in your buyback promotions to make sure students are aware of the benefits of participating in yours.